About Marine
French Copywriter for Brands Expanding into French Markets
I'm a French copywriter and localization expert based in Amsterdam.
I help international brands adapt their message for French-speaking audiences through copywriting, SEO content, UX writing and transcreation.
Over the years, I've worked with brands such as HelloFresh, Factor, JD Sports, TOMS and Dore & Rose across food, fashion, retail, and tech.
Whether you're launching in France, Belgium or other French-speaking markets, I create content that sounds natural, culturally relevant and conversion-focused.
My services include:
• French copywriting
• SEO content
• Website copy
• UX writing
• CRM & email marketing
• Product descriptions
• French localization
• Transcreation
• Brand voice adaptation
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- HelloFreshFrench CopywriterAGRICULTUREApril 2025 - Today (1 year and 2 months)Amsterdam, NetherlandsLocalization and transcreation of performance-based content for the Wallonia market. I adapt UX, marketing, and CRM copy from English to French, ensuring brand consistency and cultural relevance.• UX & e-commerce copy (web, app, transactional flows)• CRM & marketing (emails, push, ads, SEO, social media)• Offline materials & internal documents• Proofreading and quality control of French content• Collaboration with design and international teams for cohesive brand messaging
- TOMSFreelance CopywriterE-COMMERCEJuly 2024 - Today (1 year and 11 months)Amsterdam, NetherlandsHarmonized brand voice across CRM and content briefs, ensuring cohesive customer engagement across various channelsEvaluated AI-generated content for landing pages, refining quality and ensuring alignment with SEO strategies and brand standardsCollaborated with the UX team to assess brand content, tailoring it for French audiences to enhance cultural relevance
- JD Sports (UK)French CopywriterRETAIL (LARGE RETAILERS)June 2022 - Today (4 years)Amsterdam, NetherlandsMaintained a cohesive brand tone of voice across all channels.Supported cross-functional teams in delivering engaging copy for email campaigns, push notifications, website banners, assets, landing pages, blog posts, paid media, and offline marketing materialsWorked closely with UX and App teams to roll out a loyalty program on the French marketAchieved a +3-point YoY growth in the average CTR for push notificationsTrained and onboarded 4 new copywritersTranscreated over 10.000 SEO-optimized product descriptionsPublished +100 blog posts to support product launches and sports-related topics
Reviews
Laura
RISE Digital
Reviewed on 06/02/2024
I regularly call on Marine to manage email campaigns, our weekly newsletters and a few blog posts. Very professional, she always listens to our needs, is very reactive and produces relevant copy. Don't hesitate to put your trust in her!
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Education
- Master's degree, Marketing - Brands & Products StrategiesMontpellier Management2016Master's degree, Marketing - Brands & Products Strategies
- Bachelor MarketingMontpellier Management2014Bachelor's degree, Marketing & Sales