About Massimo
Service Offerings
- Interim marketing roles / Fractional CMO : Hands-on leadership for strategy, execution,business development and team alignment.
- Marketing & Growth Execution : Plan, launch, and scale campaigns that deliver results.
- Go-to-Market Support: Define positioning, messaging, and traction strategy.
- Marketing and Product Optimization : Audit, fix, and improve performance quickly.
- Languages: English (fluent) , Italian (native) , Dutch (basic) , German (basic), Spanish (basic)
Profile Summary
With 15+ years in digital marketing, I’ve led teams of 20+ and managed $40M+ in budgets — driving growth for startups (including exits and M&A) and global brands.
I mix strategy and execution: from defining go-to-market plans to running campaigns that scale profitably.
Core Expertise
- Growth Leadership: Built and scaled teams, aligning product and marketing.
- Budget Optimization: ROI-first mindset — CAC, LTV, ROAS always in focus.
- Startup to Exit: Supported fast-moving startups through growth, exits, and M&A.
📩 Let’s talk – open to short missions or interim leadership roles.
Italian
Native or bilingual
English
Fluent
German
Basic
Spanish
Conversational
French
Basic
Can work on-site
Amsterdam (up to 50km), Utrecht (up to 50km), Rotterdam (up to 50km), Eindhoven (up to 50km), Alkmaar (up to 50km)
Experience
- useracquisition.ioMarketing, Product-led growth, Build with AIDIGITAL AND ITJuly 2020 - Today (5 years and 11 months)Alkmaar, NetherlandsHelping digital businesses scale through acquisition strategy and execution. Performance marketing campaigns, analytics implementation, and growth for apps, games and websites.Services◆ Full-funnel UA campaigns (Meta, Google) + Analytics setup & optimization◆ Data-driven growth strategy◆ Team-scale guidance & org design◆ UA audits & 2nd-opinion reviews◆ Startup/MVP advisory & PMF via UAClients I Serve🎮 Mobile & instant game studios📲 Consumer-facing apps (iOS & Android)☁️ SaaS platforms & data driven web companies🧪 MVPs seeking product–market fit via ads & marketing
- Alkmaarbuilders.nlFounderMay 2025 - Today (1 year and 1 month)Alkmaar, NetherlandsCreated the first digital builders and entrepreneurs community in the Alkmaar Region. 50+ members and a full waiting list.
- Pixelunion.euMarketing AdvisorJuly 2025 - Today (11 months)Alkmaar, NetherlandsMarketing advisor for the Alkmaar based Startup Pixelunion.eu- Early metrics- Identify growth channels and opportunity- Create data understanding and investor documentation
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Education
- Communication SciencesIULM - Milan2005
Certifications
- Managerial FinanceThe London School of Economics and Political Science (LSE)2018