About Michael
Hello there!
I am a Senior Product Designer (UX/UI) specializing in reducing cognitive load within complex user flows and backing those interfaces with modular, developer-ready design systems. I bring over 10 years of experience. In this time my reach of industries and my legacy of top notch outcomes makes me an invaluable member of any team. Today, I help startups and scale-ups architect 0-to-1 products with a specific focus on data-heavy mobile and web environments.
I partner with founders and product teams to align user behavior with core business metrics like conversion, retention, and overall company value.
Proven Impact & Core Expertise:
- Venture-Backed Product Strategy: I design products that scale businesses. Recently, my direct UX architecture and product strategy for a 0-to-1 peer-to-peer e-commerce marketplace helped drive a $3 million increase in the startup's valuation.
- High-Stakes AI & Native Mobile UX: I thrive in complex, high-friction environments. I have crafted the end-to-end UX for an AI-powered live wagering app (Bellum) and spearheaded UX research for predictive AI interfaces (FIS).
- Massive Ecosystem Overhauls: I transform legacy platforms into modern, user-first experiences. At Christian Care Ministry, I completely renovated their digital ecosystem by optimizing complex member dashboards and native mobile apps from the ground up.
- De-risking Engineering: I bridge the gap between design and development. By building rigorous, component-driven design systems in Figma and testing high-fidelity prototypes, I save engineering teams hundreds of hours in costly rework and accelerate time-to-market.
As an American expat based in The Hague, I am very comfortable integrating directly into international, agile teams and utilizing the latest tools to speed up workflows. If you need a low-ego, high-impact design partner to level up your product’s UI and UX, let's connect.
English
Native or bilingual
Can work on-site
The Hague (up to 50km)
Experience
- The House of KocoFounder & Principal Product DesignerTECHJuly 2025 - Today (11 months)The Hague, Netherlands
- SurePayroll: Redesigned Business Owner onboarding flow across all 50 states, and afforded for AI injection at scale. Increased adoption rates by 15%.
- Tillster: Led the UX redesign of a white-label, omnichannel app-builder for Tillster, architecting a scalable component library that enabled enterprise clients (e.g., Burger King) to deploy custom mobile and kiosk ordering experiences in record time.
- Rural Focused P2P MarketplaceFractional Head of DesignE-COMMERCEFebruary 2024 - July 2025 (1 year and 5 months)Nashville, United States• ● Architected the 0-to-1 UX and product vision for a niche, peer-to-peer e-commerce marketplace.• ● Translated foundational user research into scalable mobile flows and core platform features.• ● Delivered end-to-end design systems and high-fidelity prototypes to guide complex transactional engineering.
- Bowlero CorporationHead of Product DesignTECHDecember 2022 - February 2024 (1 year and 2 months)New York, United States
- Moneybowl Mobile App: Led UX/UI for AI live wagering app; launched 0-1 product for Bowlero customers achieving 60k active users in first few months.
- Goldfish Mobile App: Led UX/UI and launched employee gamification app for 11k frontline workers. Cut callouts by 13.5%. Cut 160% turnover rate down to 140%, saving millions of dollars in operational expenses and training.
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Education
- Valencia College2013