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Michele IacovittiMI

Michele Iacovitti

Strategic Marketing, Brand & Communications leader

€570/day
Amsterdam, NL
15+ years
Cross-functional Team Leadership
Go-to-Market (GTM) Strategy
Customer Experience
Sustainability Strategy
Product management

Average response time: 1 hour

About Michele

I support leadership teams with brand positioning, product and portfolio strategy, and go-to-market clarity—often during growth, international expansion, or sustainability-driven transformation. I bring 20+ years of international experience across consumer, nutrition, lifestyle, and sustainable products, advising senior stakeholders in Europe and globally. My work is strategy-led, decision-focused, and well suited to remote, project-based engagements.

I integrate sustainability and innovative content marketing as core brand pillars to build trust and long-term loyalty. By leading global projects, high-impact campaigns, and customer engagement initiatives, I deliver strong returns on marketing investment and enrich the customer journey—helping brands lead, not just compete.

  • English

    Native or bilingual

  • Dutch

    Basic

  • Italian

    Native or bilingual

  • Spanish

    Fluent

  • French

    Fluent

Can work on-site
Amsterdam (up to 50km), Utrecht (up to 50km), Maastricht (up to 50km), Eindhoven (up to 50km)

Experience

  • Scullys Europe
    Managing Director & Owner
    E-COMMERCE
    August 2023 - June 2025 (1 year and 10 months)
    Amsterdam, Netherlands
    BEAUTY & BODYCARE PRODUCTS

    Built and operated a direct-to-consumer beauty and bodycare brand with full P&L accountability, personally managing portfolio architecture, pricing and margin structure, external suppliers, and go-to-market execution across European markets.
    Led brand positioning, digital commerce, customer acquisition, and SKU expansion strategy while balancing growth ambition with operational scalability and disciplined portfolio development.
    Digital Marketing Strategy Social media Communication strategy Website optimalisatie Stratégie e-commerce
  • Earth Prime Enterprise B.V.
    Marketing, Product & Business Director
    RETAIL (SMALL BUSINESS)
    July 2018 - July 2023 (5 years)
    Amsterdam, Netherlands
    FMCG, part of the Great International holding based in Guangzhou, China, that develops and distributes in the Asian and EU markets food products manufactured in EU, USA and New Zealand, in both B2B and B2C environment, incl. private label.

    Senior leadership role supporting international portfolio expansion and commercial growth across Europe and China for a multi-category FMCG food business operating across B2B, B2C, and private-label channels.
    Owned end-to-end portfolio and NPD governance across a 140+ SKU portfolio, including launches, reformulations, and delistings. Worked hands-on with external manufacturing partners, quality assurance, packaging development, compliance, and supplier coordination across production facilities in France, Italy, Spain, the Netherlands, Czech Republic, and Slovakia.
    Led portfolio prioritization, pricing strategy, commercial positioning, and go-to-market execution across Europe and Asia, contributing to sustained double-digit growth and top-seller positioning in key channels.
    Product Development Supply-Chain Management Communication Content Marketing Social media
  • Vermes Group
    Head of Product Marketing & Communications
    RETAIL (LARGE RETAILERS)
    May 2017 - March 2018 (10 months)
    Almere, Netherlands
    Appointed to modernize brand positioning, NPD and commercial activation across international retail and Horeca markets.
    Led product marketing, pricing strategy, digital activation, and new product development initiatives, strengthening commercial visibility and supporting revenue growth through international trade fairs, e-commerce, and multi-channel customer engagement.
    Digital Marketing Strategy Communication strategy Event Management Team Leadership Product Development
Check out Michele's experience

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Education

  • MBA
    University of Bologna
    MBA
  • POST-GRADUATE
    McGill University
    POST-GRADUATE

Skill set

Brand Strategy
Communication strategy

Categories