About Monica
Product marketing leader with 15 years of global experience driving growth for apps, SaaS, and connected devices. Proven record of shaping GTM strategy, positioning, and sales enablement to deliver €120M+ in revenue and scale products globally to millions of users. Trusted partner to executives in aligning product, marketing, and sales for measurable business impact.
English
Native or bilingual
Portuguese
Native or bilingual
French
Native or bilingual
Dutch
Basic
Spanish
Conversational
Italian
Conversational
Can work on-site
Amsterdam (up to 50km)
Experience
- Versuni (Philips Domestic Appliances)Lead Product Manager - App and ConnectivityDecember 2021 - May 2025 (3 years and 5 months)Amsterdam, Netherlands• Led global go-to-market strategy, impactful campaigns to enable growth, and optimized funnel conversation for €300M+ connected portfolio, driving €30M+ in new revenue, and doubling user base (500K to 1M).• Conducted global user and market research to shape product positioning, messaging, content, and performance of app and web landing pages, boosting retention by 12% and engagement.• Developed ICPs, personas, and value propositions across digital experiences, grew customer conversion by increasing account creation by 55%.• Delivered growth campaigns with 250%+ ROI by testing high-impact copy across paid channels, CTAs, and onboarding flows while collaborating with engineering, UX and demand generation.• Enabled sales with content, guidebooks, and narrative frameworks supporting global rollout in +80 countries of connected AI-based features.
- Parkmobile (Easy Park Group)Senior Global Product Marketing ManagerDecember 2018 - December 2021 (3 years)Amsterdam, Netherlands• Delivered go-to-market and marketing strategies for B2B and B2C apps and SaaS across 7 EMEA markets, supporting €60M+ in annual revenue.• Worked closely with creative and media agencies to drive rebranding, new brand awareness, and product launches across 6 markets in Europe impacting NPS and LTV.• Developed SaaS and app data analysis, customer segmentation, pricing leading to a differentiating product positioning that increased adoption and LTV with the potential to generate new revenue of €17M p.a.• Led customer research and insights programs to refine brand and portfolio messaging, track KPIs such as brand equity and perception, product adoption and LTV, and enabled product strategy and positioning.• Managed a high-performing team of 5 marketers. Launched new features in B2B SaaS, and led rebranding campaigns focused on user activation and retention through innovation and experimentation.
- TomTomGlobal Channel Marketing ManagerJanuary 2018 - December 2018 (11 months)Amsterdam, Netherlands• Developed and scaled B2B GMT and growth strategies for connected navigation and SaaS across EMEA, US, and LATAM, resulting in 25% YoY increase in user base.• Partnered with B2B clients, including BMW, Toyota, Hyundai & Kia, and drove B2B2C programs to increase awareness, adoption and renewals of SaaS products.• Designed insight-driven marketing plans to guide product positioning, GTM execution, and sales enablement across regions.• Achieved 150%+ ROI on localized campaign launches by aligning messaging with customer segments and regional behavior. Also led regional launch with Toyota in Brazil, presenting to 1,400+ resellers and press during a high-profile LATAM launch.
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Education
- Advanced Master's in EntrepreneurshipESSEC Business School and Ecole Centrale de Paris2013Advanced Master's in Entrepreneurship
- Master's Degree in StrategySchool of Management, University of Toulouse2011Master's Degree in Strategy