Natacha Otharan

→ Responsible for developing digital strategies, media planning, and executing campaigns for leading brands in Costa Rica and Central America → Managed budgets and campaigns across META, LinkedIn, and Google Ads platforms → Analyzed results and forecasted KPI improvements using historical data, while also creating real-time data visualization dashboards in Google Looker → Handled customer relations, including conducting meetings, providing client training, and managing email communications. → Achieved three gold awards at the 2023 Cannes Advertising Festival Grand Prix with the Dos Pinos team for outstanding campaigns in Effectiveness, Best Launch, and Best Low-Budget categories.

→ Data analysis and reporting using Google Data Studio: agency profitability and team productivity

→ Head of the New Business Department

→ Development of internal processes across agency departments

→ Implementation of procedures to ensure efficiency and high-quality customer service

→ General account status and performance reporting to upper management

→ Management of client contracts

→ Oversight of strategy execution and services delivered to clients

→ Budget supervision and KPI tracking for the department and team

→ Task follow-up to ensure proper execution

→ Analyze of data on investments and results of: Manage Instagram and Facebook performance for social media. Administer and improve digital assets for Greentique group's hotels and restaurants: Si Como No Resort, Villa Blanca Cloud Forest Hotel, Santa Juana Lodge, Claro que sí Restaurant, Cala Spa, El Sendero Restaurant. Develop SEO strategy and manage Google Maps and Google My Business for website performance. Produce reports for management analysis using Looker Studio. Generate content for Facebook and Instagram, including photography, design, and copywriting.