About Natali
Strategy consultant with 9+ years of experience driving growth and innovation across diverse industries and markets, including roles at BCG, PwC, and Deloitte. Focused on delivering data-backed insights and actionable recommendations to foster revenue growth through identifying market opportunities, go-to-market strategies, venture analysis, and technology scouting for Fortune 500 companies and high-growth startups. Synthesized complex market intelligence, assessed trends, and diagnosed performance bottlenecks to recommend actionable solutions for executive leadership. Partnered with C-level executives and cross-functional teams to lead change management initiatives, ensuring smooth adoption of new strategies, IT transitions, and operational models—aligning outcomes with long-term goals.
English
Native or bilingual
Russian
Native or bilingual
Armenian
Native or bilingual
Can work on-site
Amsterdam (up to 15km)
Experience
- FreelanceIndependent Strategy ConsultantDecember 2022 - Today (3 years and 6 months)• Delivered multiple strategic projects for a leading tech player in CIS and CEE:• Led technology scouting and venture analysis to source high-potential startups and solutions, aiming to double B2B ecosystem revenue• Formed tailored go-to-market strategy and streamlined operational models by delivering data-driven recommendations according to consumer behavior patterns in LATAM, MENA, and SEA regions to enhance the company’s market positioning and visibility• Developed a digital advertising sales strategy projected to double revenue over 5 years, supported by a detailed analysis of growth outlook, competitor analysis, and enabling agile expansion into new markets• Explored and proposed innovative monetization streams, identifying high-impact B2B/B2C features through technology scouting. Collaborated cross-functionally to assess strategic fit and streamline feature integration, resulting in an increase in ad revenue and a growth in MAU• Designed an IT transition strategy for a leading telco company, leveraging best practices, deep market analysis, and technology trend mapping to uncover growth opportunities, and engaged in change management efforts. Delivered actionable insights and key recommendations to VP• Evaluated market potential in MENA for Europe’s largest retailer, outlining strategic growth areas, a phased expansion roadmap, and critical capabilities needed to optimize future revenue and investment targets. Presented key recommendations to C-level executives• Led a team of 4 contractors to perform venture analysis of biotech startups across Europe, identifying and recommending the top 10 investment opportunities based on emerging trends and expert insights.
- MOOWStrategy AdvisorAugust 2022 - January 2024 (1 year and 5 months)• Identified growth opportunities and investor engagement strategies in the Web3 space, which attracted a founding team and secured $150K in seed funding• Conceptualized and refined new business ideas by analyzing key market opportunities, while managing economic models and market condition analyses to highlight strategic risks and opportunities
- Stealth StartupProject ManagerOctober 2021 - July 2022 (9 months)• Developed a digital ecosystem in one of the high-potential emerging countries in the CIS region• Assessed key opportunities, identified potential targets and active tech players for potential M&A• Prepared, consolidated, and presented insightful analysis and deliverables on the market environment and future growth opportunities of the digital ecosystem to the C-level executives• Managed and coached 4 contractors, planned the delivery of new activities and work assignments
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Education
- Master's degree in Strategic Management and Corporate GovernanceHIGHER SCHOOL OF ECONOMICS (HSE)2015Master's degree in Strategic Management and Corporate Governance
- Bachelor of ManagementRussian-Armenian University2012Bachelor's degree in Economics and Management