About Nerea
Spanish
Native or bilingual
English
Native or bilingual
Experience
- Nerea ZaballaFashion and Creative NarrativeAugust 2024 - Today (1 year and 10 months)Amsterdam, NH, NetherlandsThis role is at the heart of crafting compelling narratives and innovative concepts that bring brands to life. Here's a look at my key responsibilities: -Create and develop narrative and visual concepts for fashion campaigns and editorials to connect emotionally with the audience.- Coordinate content strategy with marketing and design teams to ensure brand communication is consistent.- Write and edit creative copy for advertising campaigns, editorials, website, and social media. -Communication and branding strategy.- Develop tone and voice.- Align with fashion designers, photographers, stylists, and other creatives to bring the narrative vision to life. -Research current fashion trends and creative narratives to ensure projects are at the forefront of the market.
- VIOLA MAGAZINEFOUNDER & HEAD EDITOROctober 2019 - Today (6 years and 8 months)Barcelona, SpainVIOLA MAGAZINE is an independent publication about art & fashion based in Barcelona. Features, interviews, illustration and more live together in this magazine, creating a personal space to get deeper into avant-garde topics and personalities. Find more on @violamagazine
- ISDINSenior Creative Copywriter & Content StrategistJanuary 2022 - September 2024 (2 years and 8 months)Barcelona, Spain
- Project leader for visual, written, and strategic needs.
- Campaigns' ideation plus editorial and marketing strategy for sports and lifestyle ambassadors. Interviews and content creation for different channels: social, newsletter, editorial content...
- Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging.
- Drive brand consistency across all company communications.
- Develop and implement tone of voice.
- Stay current on trends and competitors within the editorial sphere.
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Education
- FASHION JOURNALISM COURSE, COMMUNICATIONUniversity of the Arts London2019FASHION JOURNALISM COURSE, COMMUNICATION
- Master, Organización de eventos, Marketing y Comunicaión de modaLCI Barcelona2016Master, Organización de eventos, Marketing y Comunicaión de moda