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Nicolas ScarpiNS

Nicolas Scarpi

Product Growth & CRM | Fintech | Lifecycle | SQL

€400/day
The Hague, NL
3-7 years
Product Marketing
User Segmentation
Growth Strategy
KPIs and Metric Definition and Monitoring
A/B Testing

Average response time: 1 hour

About Nicolas

I help fintechs and scale-ups design and execute product growth and CRM strategies that drive acquisition, activation and retention.

I have 8+ years of experience working in fast-growing environments, including fintechs scaling from early-stage to millions of users.

My background includes go-to-market strategy, lifecycle journeys, experimentation, data-driven decision-making (SQL, BI tools, AI-driven insights) and automations.

I’m currently flexible on rates for the right project and long-term collaboration, supporting growth teams with hands-on execution and strategic direction.
Banking and Financial Services
Fashion and Cosmetics
Digital and IT Services
Digital Business Models
E-commerce

  • Portuguese

    Native or bilingual

  • English

    Fluent

Can work on-site
The Hague (up to 50km)

Experience

  • will bank
    Product Marketing Manager
    BANKING AND INSURANCE
    December 2023 - January 2026 (2 years and 1 month)
    São Paulo, State of São Paulo, Brazil
    Description:
    - Led product growth initiatives for credit products (personal loans and installment credit), focusing on conversion and profitability.
    - Owned CRM and lifecycle strategies across email, push, in-app, WhatsApp, SMS, and paid media.
    - Designed and executed experimentation frameworks, including A/B testing and continuous optimization.
    - Monitored product and marketing funnels to identify growth opportunities across the customer journey.
    - Built and scaled automations using Salesforce Marketing Cloud.
    - Applied predictive models and Bayesian analysis to support data-driven decision-making.
    - Worked closely with cross-functional teams in an agile environment.

    Key Results:
    - Increased product conversion through channel, messaging, and audience optimization tests.
    - Improved campaign performance by aligning communications with customer lifecycle moments
    Salesforce Growth Strategy Product Marketing Market Positioning SQL
  • will bank
    Product Marketing Specialist
    BANKING AND INSURANCE
    January 2021 - November 2023 (2 years and 10 months)
    São Paulo, State of São Paulo, Brazil
    Description:
    - Developed and executed product marketing strategies for launches and incentives, focused on credit profitability.
    - Planned multi-channel campaigns across email, push, in-app, SMS, and paid media.
    - Monitored key KPIs such as activation, churn, and spending, identifying optimization opportunities.
    - Collaborated closely with product and marketing teams to align communication with brand positioning.
    - Designed and executed A/B tests and segmentation strategies to support data-driven decisions.
    - Led seasonal campaigns (Black Friday, Christmas, etc.) with strong performance impact.

    Key Results:
    - Supported the go-to-market of an additional credit card product.
    - Drove significant growth during Black Friday campaigns.
    - Increased credit card spending through targeted activation initiatives.
    Growth Strategy Product Strategy SQL Product Marketing KPIs and Metric Definition and Monitoring
  • will bank
    Product Marketing Analyst
    BANKING AND INSURANCE
    April 2019 - January 2021 (1 year and 9 months)
    Vitoria, ES, Brazil
    Description:
    - Managed CRM operations using Infobip, focusing on automation, segmentation, and personalization.
    - Supported multiple products, including credit card, payments, and transfers.
    - Analyzed customer behavior data to improve engagement and retention strategies.
    - Built and optimized lifecycle communication journeys across email, push, and SMS.
    - Monitored key CRM and funnel KPIs and executed A/B testing for continuous improvement.
    - Used HTML/CSS to customize and optimize email communications.

    Key Results:
    - Improved push notification deliverability rates through targeted optimization initiatives.
    - Increased credit card spending through seasonal partnership campaigns.
    Product Marketing HTML/CSS SQL Growth hacking
Check out Nicolas's experience

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Education

  • LEAN INBOUND PARTE 1 : FUNDAMENTOS DE MARKETING E VENDAS PARA NOVOS NEGÓCIOS E-mail marketing
    LEAN INBOUND PARTE 1 : FUNDAMENTOS DE MARKETING E VENDAS PARA NOVOS NEGÓCIOS E-mail marketing
  • PRÁTICAS DE VALIDAÇÃO, MARKETING E VENDAS
    PRÁTICAS DE VALIDAÇÃO, MARKETING E VENDAS
Check out Nicolas's education

Certifications

  • Data Analytics
    Tera
    2025
    Data analysis Business analysis Data visualization Microsoft Power BI SQL
  • Product Growth
    PM3
    2023
    CRO Customer Loyalty/ Retention Marketing Automation Pricing strategy Growth hacking Product Marketing

Skill set

Exploratory Data Analysis
Market Positioning
Persona Definition and Value Proposition
User Experience Journey Mapping
Benchmark
Digital Transformation
Product Market Fit
Product Strategy
Market-Entry Strategy
Marketing
Fintech
SQL
Customer Loyalty/ Retention
Email marketing
Communication
Salesforce Marketing Cloud
Salesforce
Growth hacking
Data analysis

Categories