Description

Senior MedTech consultant specialized in Medical Education, physician engagement, commercial enablement, launch readiness, and strategic customer engagement across EMEA and global markets.

I help MedTech organizations strengthen physician engagement, educational effectiveness, launch readiness, and commercial execution through scalable learning ecosystems, stakeholder engagement strategies, and operational optimization.

With 10+ years of experience at Stryker, I have led 30+ annual educational and engagement initiatives, supporting product launches, KOL engagement, commercial readiness, and customer advocacy within highly matrixed international environments.

Key Areas of Impact

Medical Education & Physician Engagement

• Built scalable KOL engagement ecosystems including advisory boards, peer-to-peer education, congress programs, and certification pathways

• Developed engagement initiatives contributing to a 62% increase in stakeholder engagement

• Led strategic customer engagement initiatives involving audiences of 300+ participants across multiple countries

Commercial Enablement & Launch Readiness

• Drove major MedTech launches through onboarding, field readiness, and capability development frameworks

• Designed governance models, KPI frameworks, and scalable operational structures improving stakeholder alignment and execution consistency

• Improved operational efficiency by 45% through workflow optimization and centralized planning initiatives

Strategic Collaboration & Operations

• Partnered cross-functionally with Marketing, Medical Affairs, Sales Leadership, Compliance, and regional stakeholders

• Experienced in omnichannel learning, onboarding ecosystems, congress engagement, and scalable educational operations

• Recent focus areas also include AI-enabled workflow optimization for Medical Education and commercial enablement ecosystems

Available for remote & international consulting engagements.

Industry field of expertise

Languages

Dutch
Native or bilingual
Spanish
Native or bilingual
English
Fluent
German
Fluent
French
Conversational
Italian
Conversational
Catalan
Conversational

Workplace preferences

Can work on-site

Huizen (up to 50km)

Stryker
Medical Education Manager, Neurovascular EMEA/ Global
MEDICAL
September 2023 - Today (2 years and 9 months)
Amsterdam, Netherlands
Lead EMEA physician engagement, commercial enablement, and strategic customer engagement initiatives for the Neurovascular division, supporting KOL development, product adoption, launch readiness, and scalable educational ecosystems across international markets.

Key Areas of Impact
Define and execute EMEA physician engagement and KOL strategies aligned with commercial priorities, launch readiness, and market adoption objectives
Build and scale strategic KOL ecosystems including advisory boards, peer-to-peer education, congress engagement, presenter capability programs, and Rising Stars initiatives across EMEA
Expanded stakeholder engagement networks (26+ KOLs; 12+ Rising Stars), contributing to a 62% increase in engagement and advocacy
Lead cross-functional collaboration across Sales Leadership, Marketing, Medical Affairs, Compliance, and regional stakeholders to strengthen execution consistency and customer engagement effectiveness
Design and implement scalable governance, KPI, and operational frameworks linking engagement activities to adoption, engagement quality, and business outcomes
Drive operational optimization initiatives resulting in a 45% improvement in efficiency and scalability across EMEA operations
Develop centralized project management and governance dashboards improving visibility, stakeholder alignment, and execution tracking across complex international initiatives
Lead strategic customer engagement initiatives including congress programs, user group meetings, certification pathways, EMEA & LATAM Sales Meetings, and KOL-led educational ecosystems
Partner globally across EMEA, LATAM, APAC, and EEMEA to adapt engagement and educational strategies to diverse market and stakeholder environments
Lead and develop a high-performing regional engagement and operations team supporting scalable execution and customer experience excellence
Medical Education Strategy Stakeholder Management Product Launch Strategy Sales Excellence Change & Transformation Management
Stryker
Associate Medical Education Program Manager - Orthopedic Instruments & Surgical Technologies Europe
MEDICAL
December 2016 - September 2023 (6 years and 9 months)
Amsterdam, Netherlands
Led European commercial education, strategic engagement, and capability development initiatives across Orthopedic Instruments & Surgical Technologies, supporting product launches, onboarding, field readiness, and scalable commercial enablement ecosystems throughout Europe.

Key Areas of Impact
Designed and executed large-scale European commercial education and engagement programs aligned with strategic business priorities, product adoption, and organizational readiness objectives
Led 30+ annual initiatives including launch programs, onboarding academies, advisory meetings, hybrid learning experiences, workshops, leadership meetings, and customer-facing engagement activities
Directed annual EMEA & LATAM Sales Meetings and strategic engagement initiatives involving audiences of up to 300+ participants across multiple countries
Built scalable onboarding, certification, and capability development ecosystems supporting commercial effectiveness, field readiness, and accelerated time-to-productivity
Supported and coordinated 8+ major product launches and portfolio integration initiatives in close partnership with Marketing, Sales Leadership, Medical Affairs, and cross-functional stakeholders
Developed multilingual digital learning ecosystems across five languages, integrating omnichannel learning approaches and scalable content delivery frameworks
Partnered extensively with Sales Leadership and Marketing to translate product, clinical, and value-based positioning into field-ready education and customer engagement initiatives
Contributed to operational excellence initiatives through process optimization, governance alignment, stakeholder coordination, and scalable program management frameworks
Supported talent and capability development through coaching, onboarding, mentorship, and intern leadership initiatives
Managed complex international stakeholder ecosystems across Europe within highly matrixed commercial and educational environments
Go-to-market strategy Agile Project Management Workshop facilitation Process Ownershiip KPI's and Success Measurement Strategy
International companies across Aviation, Travel, Real Estate & International Business Operations
Earlier International Commercial & Operational Leadership Experience
July 1996 - December 2016 (20 years and 5 months)
Palma, Spain
Held a series of international commercial, operational, and customer engagement roles across aviation, travel, real estate, and business operations, building extensive experience in stakeholder management, international coordination, commercial execution, customer experience, and operational leadership within fast-paced multicultural environments.

Selected Areas of Experience
Led and coordinated large-scale international meetings, customer events, and stakeholder engagement initiatives across Europe
Managed complex operational planning, customer coordination, and logistics within highly service-oriented international environments
Built and developed new business operations and regional market presence, including supporting the launch of a Spanish branch for an international technology company
Led customer-facing commercial and operational activities requiring strong relationship management, adaptability, and cross-functional coordination
Developed strong foundations in client engagement, international communication, operational problem-solving, and experience-driven execution
Worked extensively within multicultural and multilingual environments across Europe, collaborating with international stakeholders and customers
Built early expertise in event coordination, customer experience design, stakeholder communication, and operational scalability that later evolved into strategic engagement and Medical Education leadership roles within MedTech
Customer Relationship Management (CRM) Marketing & Communication Planning Market & Trends Amn Project Management (PMP Corporate Strategy