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Nikos LetsiosNL

Nikos Letsios

Senior Product Designer & Brand Design Lead

€405/day
Utrecht, NL
8-15 years

Average response time: 1 hour

About Nikos

I’m a Senior Product Designer and Brand Design Lead with 10+ years of experience helping startups, scale-ups and digital teams turn complex ideas into clear, polished and scalable digital products.

As co-founder and design lead at NimaProject, I work across product strategy, UX/UI, design systems, brand identity and launch-ready execution. My strength is connecting the strategic and the practical: clarifying positioning, mapping user journeys, designing scalable interfaces, creating dev-ready specs and supporting teams through visual QA until the final product feels sharp and consistent.

I’m especially experienced in complex platforms, dashboards, search experiences, white-label products, data-heavy interfaces and early-stage product direction. I’ve worked across sectors including fashion tech, legal tech, IoT, events, marketplaces and SaaS.

Because I come from a software engineering background, I collaborate naturally with developers and understand how design decisions translate into implementation. I also keep close track of modern product trends, AI-assisted workflows and the way tools like Cursor, Antigravity and Figma are changing how design and development teams move faster.
  • English

    Native or bilingual

  • Greek

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • NimaProject UK
    Co Founder & Product/Brand Design Lead
    DIGITAL AND IT
    December 2019 - Today (6 years and 6 months)
    Deliver end-to-end: positioning + discovery → roadmap → UX/UI → design systems → dev handoff → visual QA. Lead client acquisition, stakeholder workshops, scoping and prioritisation; translate ambiguity into dev-ready specs. Manage and mentor a small design team (2 designers previously, 1 currently) through reviews and direction. Build reusable systems and documentation that help teams ship faster and maintain quality over time.


    Selected work (high impact)

    Caselex Platform
    Full redesign of a global competition law database; fixed readability and scalability issues through internal/external user research. Modern branding and a data-first UI with clearer highlights and timelines; improved workflows for editors and daily lawyer users. Created scalable interaction patterns and components to support future features without increasing complexity.


    Momizen Product Redesign
    Complete rebuild (brand, iconography, UX/UI) with research-led differentiation; 10k+ monthly visitors, ~8k vendors, 200%+ growth post-redesign. Defined trust-first visual language (photography + iconography) to increase credibility for parents and families.


    BibeCoffee
    Designed screens for World Barista Cup 2025 broadcasts and supported scalable platform decisions with PM/Engineering. Helped systemise UI patterns and specs so developers could ship faster with consistent results. Product & Brand Direction
    Cross-device UX/UI and distinctive visual system for an Io T-sensors platform. Clarified core flows and data visibility to differentiate the product and support daily operational use.
    Product design Creative Direction Product strategy Design Lead Brand Design
  • NewStore BV
    Senior Product Designer
    DIGITAL AND IT
    November 2022 - February 2026 (3 years and 3 months)
    Amsterdam, Netherlands
    Built the consumer app design system, reducing client onboarding time by 40%+. Supported discovery and delivery for white-label features across multiple brand tenants.
  • BibeCoffee
    Lead Product Designer
    DIGITAL AND IT
    December 2021 - May 2022 (5 months)
    Athens, Greece
    Established a scalable design system and handoff standards to speed up development and reduce rework. Ran customer testing and research sessions to validate UX decisions and improve key workflows. Delivered data-heavy prototypes and clear specs that improved developer implementation speed and accuracy.

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Education

  • Informations Technology & Computer Science
    University of Piraeus
    2018
    Education BSc

Skill set

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