Description

Senior Marketing Communications, PR & Social Lead (11+ years, B2B SaaS/Tech). I help teams turn strategy into execution: positioning + messaging, integrated campaigns, executive thought leadership, and reputation-ready comms.

Selected impact: +20% engagement in 6 months, 2× positive sentiment, −15% negative sentiment, +35% media coverage (global programs).

Available remote (EU time zones) for campaign/launch support, content ops setup, thought leadership, and fractional comms leadership.

Industry field of expertise

Languages

Ukrainian
Native or bilingual
English
Fluent
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

DigitalOcean
Director, PR, Communications & Social Media
TECH
September 2024 - September 2025 (1 year)
Amsterdam, Netherlands
Directed global PR, communications, and social media strategy aligned with product positioning and GTM priorities.
Led Tier 1 analyst and media engagement, including briefings and participation in market evaluations; translated insights into strategic recommendations.
Delivered integrated campaigns that increased social engagement by ~20% and strengthened positive sentiment during key commercial moments.
Reduced negative sentiment by ~15% through proactive reputation management and cross-functional stakeholder alignment.
Partnered with Product, Marketing, and C-suite to craft narratives for strategic initiatives, including a high-impact business asset migration campaign.
Communication strategy Online reputation management Social media Corporate Strategy Public relations
Cloudways
Head of Social Media and Communications
TECH
January 2023 - September 2024 (1 year and 8 months)
Amsterdam, Netherlands
Developed and executed integrated social media and communications strategies for two B2B SaaS brands, delivering a ~20% engagement increase within six months.
Managed analyst relations and strengthened positioning in key industry rankings and reports.
Increased media coverage by ~35% and share of voice by ~20% in priority markets through targeted PR and influencer activity.
Led cross-functional comms for high-sensitivity moments (pricing changes, product updates), aligning messaging across EMEA, US, and APAC.
Improved team productivity by ~15% by building effective collaboration and asynchronous workflows.
Strengthened online reputation through cohesive brand storytelling and review-focused initiatives.
Online reputation management Social media Communication strategy Content marketing Team management
Prisma
Senior Social Media Marketing Manager
TECH
February 2022 - July 2022 (5 months)
Amsterdam, Netherlands
Designed and implemented global content strategies that increased social engagement by ~45%.
Co-led messaging and promotion for Prisma Day with product/dev rel teams, driving ~50% lift in brand awareness and ~25% engagement uplift.
Coordinated campaign execution across markets and time zones to support community growth and brand momentum.
Community building Social media Marketing and Communications Planning Online reputation Team management