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Pasquale SenaPS

Pasquale Sena

Senior Instructional Designer | AI-Driven L&D

€750/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Pasquale

​Are you launching a complex SaaS platform, navigating a CRM migration, or needing to rapidly upskill a global workforce? I build scalable, learner-centered training solutions that directly drive business results. With 10+ years of experience across Global Tech, SaaS, and Defense sectors, I specialize in transforming dense technical requirements into engaging enablement programs. My primary focus is on reducing training ramp-up time and increasing adoption rates through data-driven design.

​ The Value I Bring

​I architect dynamic, scenario-based learning experiences. By leveraging Generative AI workflows alongside tools like Articulate Storyline 360, I significantly cut down development time while increasing the fidelity of learning materials. Whether it is ensuring 100% WCAG 2.1 accessibility compliance through a Universal Design for Learning (UDL) framework or maintaining 100% regulatory compliance, I bring an Agile mindset to every phase of the ADDIE and SAM processes.

​Core Deliverables & Projects

​I partner with teams to design, develop, and deploy:
  • ​Technical Enablement Programs: End-to-end curricula built to drive adoption and drastically reduce Average Handling Time (AHT).
  • ​High-Fidelity Video Simulations: Interactive software walkthroughs and rich multimedia modules produced with Camtasia and Adobe Creative Suite.
  • ​AI-Powered Adaptive Learning: AI-powered adaptive tools and scenario-based simulations that ensure high assessment pass rates.
  • ​Compliance Training: Translating dense federal statutes into risk-free, scenario-based learning assets.
  • ​Partner Certification: Technical certification programs that enable external partners to troubleshoot software integrations, successfully decreasing partner support tickets.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Booking.com
    Senior Instructional Designer
    July 2023 - Today (2 years and 11 months)
    • • Led the instructional strategy and change management for critical operational pivots (Enterprise CRM migration, Premium Loyalty Tier), designing targeted technical enablement curricula that directly drove a 6.8% reduction in Average Handling Time (AHT).
    • • Spearheaded the modernization of the learning architecture by integrating AI powered adaptive tools and scenario-based simulations into 1 core modules, achieving a 90% assessment pass rate and significantly accelerating time-to proficiency.
    • • Redefined the learner experience (LX) strategy by redesigning the internal training hub's UX/UI for 100% accessibility compliance, resulting in a 35% increase in engagement and 20% growth in viewership across the global workforce.
    • • Mentored junior designers on instructional best practices and AI workflows, establishing rigorous QA standards that ensured consistent quality and alignment with the Customer-Centric Quality Program across global teams.
    Multimedia Design Generative AI E-learning Instructional design
  • iCIMS
    Senior Instructional Designer
    March 2023 - August 2023 (5 months)
    • • Decreased partner support tickets by 25% by spearheading a technical certification program for the Cloud SaaS platform, enabling external partners to independently configure and troubleshoot software integrations.
    • • Enhanced learner engagement through the production of high-fidelity video simulations and interactive assessments using Camtasia and Adobe Creative Suite, moving beyond passive slide-based learning.
  • USAA
    Senior Instructional Designer
    March 2022 - January 2023 (10 months)
    • •
    Achieved 100% regulatory compliance across high-stakes financial training programs by partnering with Legal and Compliance SMEs to translate dense federal statutes into risk- free, scenario-based learning assets.
    • • Secured learning accessibility (WCAG 2.1) by establishing a rigorous Universal Design for Learning (UDL) framework, ensuring all training materials were fully accessible to diverse learner populations.
    • • Standardized Quality Assurance (QA) processes, implementing a multi-stage review workflow that eliminated errors in deployed content and ensured alignment with business objectives.

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Education

  • MasterTrack Certificate
    University of Illinois
    MasterTrack Certificate
  • Bachelor's Degree
    San Diego State University
    Bachelor's Degree

Certifications

Skill set

Categories