Description

A multifaceted creative with a focus on launching social media channels and creating holistic strategies for brands to cultivate engaged social media communities. I have successfully launched and grew social media channels for Netflix in the Middle East and Africa regions. Thanks to a diverse background and a keen interest in how culture works and travels, I'm able to bring a unique point of view to your social media presence and campaigns.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
Dutch
Conversational

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Keeta
Social Media Lead
April 2025 - September 2025 (5 months)
Consulted and worked on strategy for launching the brand social media channels in the GCC region. Managed cross functional work for social media across different teams (design, marketing, pr)
social media strategy Social Media Consulting Instagram Marketing Project Management
Netflix
SOCIAL MEDIA MANAGER
December 2015 - March 2024 (8 years and 3 months)
Amsterdam, Netherlands
• launching social media brand channels for Netflix in the Middle East and Africa regions
• creating strategies for the social media content and communication
• managing a team of freelancers and agency partners across the region
• working with the Marketing and PR teams to execute on larger campaigns
• working on creative social media activations to promote Netflix titles and talents in the region
• working with social media influencers and content creators
• monitoring and analyzing the conversation about the brand across channels
Social Media Consulting social media strategy Instagram Marketing Social media
Starcom MediaVest
SOCIAL MEDIA SENIOR EXECUTIVE
September 2013 - November 2015 (2 years and 2 months)
Dubai - United Arab Emirates
• managing the social media communications and channels for multiple FMCG clients
• creating content calendars for those channels
• working on reports for those channels to improve the quality of the work
• working on brand specific activations for the respective clients
• pitching social media plans for new business with the business development team
• social media coverage for live events