About Reda
I help startups and growing teams automate manual processes and turn messy workflows into scalable systems.
Using different tools, I build practical automations that save time, reduce errors and give teams more control over their operations.
Typical projects include:
• Automating lead qualification and CRM workflows
• Sales follow-ups and internal notifications
• WhatsApp chatbots for customer support
• Social media planning and publishing
• Internal tools for tracking, syncing and reporting data
My approach is lean and modular. I document everything clearly, so you’re not locked in and can maintain or extend the system later. I am available for short-term projects or ongoing automation support.
Dutch
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Slimme FlowsAutomation SpecialistSOFTWARE PUBLISHINGJune 2022 - Today (4 years)Amsterdam, NetherlandsDesigned and implemented advanced automation workflows for internal projects and client-facing demos.Simulated real-world processes such as CRM follow-ups, WhatsApp bots, and social media planning using Make.com, Airtable and OpenAI.Also built automated lead sourcing and qualification flows using LinkedIn and AI scoring helping simulate outreach systems that prioritize high-quality leads.Focused on scalable, low-maintenance systems with measurable gains in efficiency and consistency.
- Self EmployedAutomation ConsultantCONSULTING AND AUDITSFebruary 2021 - May 2022 (1 year and 3 months)Amsterdam, NetherlandsDeveloped and optimized custom automation flows for small businesses and agencies.Implemented CRM, email, and social media automations to improve client outreach and reduce manual workload.Built integrations using Zapier, Google Workspace, and Airtable to centralize data and streamline recurring processes.Advised clients on scalable no-code architecture and automation strategy.
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Education
- ICTUniversity of Amsterdam2022ICT degree focused on information systems, data structures and software fundamentals. Gained a solid technical foundation that I now apply in building reliable automation and integration solutions for real-world business processes.
Certifications
- Bachelor of ScienceUniversity of Amsterdam2022