About Reyhan
English
Native or bilingual
Dutch
Basic
Experience
- (Freelance)- LIPTON TEAS & INFUSIONSMarketing Technology Project ManagerSeptember 2023 - June 2024 (9 months)Amsterdam, Netherlands• Managed internal projects aiming to build reliable e-content ecosystem, coordinated projects with S4/HANA master data teams to help Lipton products stand out in e-commerce platforms.• Managed Salsify (Product Information Management), Bynder (Digital Asset Management), Sprinkle (social) tool enhancement projects (AI integration, user engagement, master data improvement, data flow improvement etc.)• Managed Martech tools (Salsify-PIM, Bynder-DAM, Contentful, Sprinklr etc.) user issue resolution with support team in SNOW platform.• Managed change requests in PIM templates to reflect new GS1-GDSN data requirements.• Point of contact for Martech vendor relations and managing Martech tool expenses/budget.
- Lipton carveout Marketing PMO (Freelance)- UNILEVERBlossom ProjectMay 2022 - September 2023 (1 year and 4 months)Rotterdam, Netherlands• Managed Salsify (Product Information Management-PIM) and Bynder (Digital Asset Management-DAM) cutover and go-live actions. Managed business testing, user data validation and issue resolution. Worked closely with SAP-S4/HANA master data team as well as vendors for separation and seamless Lipton system integration with S4-HANA and API connection.• Managed Marketing workstream's communications, delivered status reports and managed stakeholders' requirements (including Marketing workstream leads, Artwork, Ecommerce, Careline, BMI and Digital/Website PMOs, regional marketing PMOs, global and local marketing teams and executives). Facilitated communication with marketing super-users and collecting business requirements.• Managed Blossom Marketing project budget and scope. Managed main project plan in JIRA. Managed main risks/issues and change requests. Managed vendor selection process.• Created future state brand management high level design and collected global brand team requirement and aligned with the marketing leads• Managed collecting brand historical data and social media information from 5 different regions and making data ready to migrate.• Setup and coordinated monthly regional marketing calls and biweekly PMO alignment calls, represented Marketing workstream in global Blossom meetings.Work Experience-Cont'd
- UNILEVERConsultant (Freelance)January 2021 - January 2022 (1 year)Rotterdam, Netherlands• Managed Value Channel Degreed Pathway project (a learning platform helping to develop capabilities). Built entire learning journey with high level project plan, a campaign program and user-testing. Used agile project management to deal with ambiguity and constant changes in the plan.• Built Nielsen raw data consolidation system in Access to improve internal report reliability.• Performed KPI reporting (market share, volume, penetration, losing cells analysis)• Performed ad-hoc analysis such as SKU performance report, Private Label price changes etc.
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Education
- MSc in Management of TechnologyDelft Technical University2004MSc in Management of Technology
- MSc in Food Engineering BSc in Food EngineeringMiddle East Technical University1998MSc in Food Engineering BSc in Food Engineering
Certifications
- PMPPMI2011