About Robin
Meer dan 7 jaar ervaring in de wereld van digitale marketing. Ik help bedrijven bij het behalen van hun marketingdoelstellingen, waaronder bijvoorbeeld: het verbeteren van de online zichtbaarheid, meer omzet realiseren middels de inzet van digital marketing kanalen, meer leads verzamelen.
Om deze doelstellingen te behalen maak ik gebruik van verschillende marketing kanalen, zoals bijvoorbeeld: Google Ads (Performance Max, Shopping, Search ads, Display), Social Media advertising (Meta, TikTok, Pinterest etc.) en Affiliate marketing.
Hierbij staat het inzichtelijk maken van de data en resultaten centraal. Mijn focus ligt op het verhogen van de performance waarbij het gebruik van data essentieel is.
Dutch
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- Señor MarketingFreelance/Interim Digital Marketing SpecialistJuly 2022 - Today (3 years and 11 months)Amsterdam, Netherlands
- M2|OC Formula For GrowthA.I. Digital Performance ConsultantFebruary 2023 - April 2023 (2 months)Within my role of Digital Performance Consultant at M2OC I have been responsible for the Blokker, Makro and BCC account. My goals were to maximize campaign performance by utilizing digital marketing channels. Each campaign often existed out of several marketing channels (such as: Search, Social, Programmatic display and video), which were tailored to the campaign objective and focussed at maximizing performance.
- Foot LockerA.I. Paid Search AssociateJuly 2022 - January 2023 (6 months)Responsible for managing the paid search account for Foot Locker EMEA markets. Besides day-to-day monitoring and optimization of the account I have been closely involved in a few major and impactful projects:- Feed management transition- Transformation to Google Performance Max- Search Ads automation
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Education
- Master, MarketingVrije Universiteit Amsterdam2017Master, Marketing
- Bachelor of Science in MarketingVrije Universiteit Amsterdam2016Pre Master, Marketing