Description

Marketing Manager and MBA candidate (TIAS School of Business & Society, Utrecht) with over 8 years of experience across FMCG, D2C, and tech. Managed €450K+ budgets, multi-market campaigns across 5+ regions, and cross-functional teams of up to 10. Proven ability to drive revenue, retention, and engagement through lifecycle marketing, go-to-market strategies, and stakeholder alignment across marketing, product, and sales.

Languages

English
Native or bilingual
Hindi
Native or bilingual
Dutch
Conversational

Workplace preferences

Can work on-site

Utrecht (up to 50km)

Quizitive
Marketing & Community Consultant
May 2025 - Today (1 year and 1 month)
Utrecht, Netherlands
• Built and ran the content calendar across web, email, and social for weekly events; scaled attendance to 200+ and lifted digital engagement by 45%.
Content marketing Email marketing Social media
Synerscope,
Go-to-Market Strategist (Client Engagement)
February 2025 - May 2025 (3 months)
Netherlands
• Defined positioning, pricing, and adoption roadmap for EU healthcare, sharpened segmentation and value propositions for market expansion.
Digiphoto Entertainment Imaging,
Senior Marketing Strategist
March 2024 - September 2024 (6 months)
United Arab Emirates
• Implemented the regional brand plan for Gulf and Southeast Asia aligned to the Annual Brand Plan (ABP); localized central assets with 360-degree playbooks, driving +20% conversion from booking to on-site purchase
• Achieved 18% return on ad spend (ROAS) growth quarter over quarter by running monthly brand reviews with Sales and Trade Marketing and optimizing media, promotions, and assortment.
• Led ICP refresh aligning creative and user experience (UX) to priority Jobs-to-be-Done (JTBD) and Core segments; coordinated packaging, artwork, and content quality assurance (QA); reduced onboarding from three weeks to one.