About Seba
Creative Strategist and Designer with 8 years of experience in brand strategy, concept development, and qualitative research across start-ups and organizations.
Passionate about translating insights into compelling narratives and human-centered solutions. Skilled at perceptual reasoning, divergent thinking, and identifying opportunities to leverage breakthrough strategies.
Seeks to collaborate in interdisciplinary roles alongside creative teams, design teams, and cross-functional stakeholders to develop meaningful, authentic experiences that bridge the gap between science and art.
English
Native or bilingual
Dutch
Fluent
Spanish
Basic
Can work on-site
Groningen (up to 50km)
Experience
- Ragna LabsStrategy & Design ConsultantCONSULTING AND AUDITSAugust 2021 - Today (4 years and 10 months)Santiago, Chile
- Collaborated with founders, developers, and designers using agile and innovative methodologies in interdisciplinary settings.
- Conducted research and designed a brand strategy for Qi Huang, Chile's first integrative Traditional Chinese Medicine center.
- Designed brand strategy, visual identity, and naming for Meliora Ops (formerly AquaData), supporting sustainability in aquaculture.
- Led market research and brand strategy design for Fyto, promoting sustainable products for plant enthusiasts.
- Ordenar.meBrand Strategist & Experience DesignerCONSULTING AND AUDITSNovember 2023 - December 2024 (1 year and 1 month)Santiago, Chile
- Designed a research-based brand strategy, achieving differentiation in the personal finances service market.
- Developed branding, visual guidelines, and communication strategy, aligning business goals with user insights and social trends.
- Produced content and creative assets for social media channels, live events, merchandising, and brand activations.
- FindieBrand Strategist & Service DesignerCONSULTING AND AUDITSMay 2024 - August 2024 (3 months)Santiago, Chile
- Led workshops to clarify the founder's history and vision, uncovering new challenges and improving research scope.
- Performed market and UX research, identifying opportunities and improving problem understanding.
- Designed brand strategy supporting international expansion into European markets.
- Proposed a revised service model in collaboration with the product team, improving user experience, project quality, client relationships, and value proposition.
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Education
- Strategy Custody: How to Secure Your Strategy's SuccessInteraction Design Foundation2023Strategy Custody: How to Secure Your Strategy's Success
- User Research – Methods and Best PracticesInteraction Design Foundation2023User Research – Methods and Best Practices