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Seba SerranoSS

Seba Serrano

Creative Strategist & Experience Designer

€500/day
Groningen, NL
3-7 years

Average response time: 1 hour

About Seba

Creative Strategist and Designer with 8 years of experience in brand strategy, concept development, and qualitative research across start-ups and organizations.

Passionate about translating insights into compelling narratives and human-centered solutions. Skilled at perceptual reasoning, divergent thinking, and identifying opportunities to leverage breakthrough strategies.

Seeks to collaborate in interdisciplinary roles alongside creative teams, design teams, and cross-functional stakeholders to develop meaningful, authentic experiences that bridge the gap between science and art.
  • English

    Native or bilingual

  • Dutch

    Fluent

  • Spanish

    Basic

Can work on-site
Groningen (up to 50km)

Experience

  • Ragna Labs
    Strategy & Design Consultant
    CONSULTING AND AUDITS
    August 2021 - Today (4 years and 10 months)
    Santiago, Chile
    • Collaborated with founders, developers, and designers using agile and innovative methodologies in interdisciplinary settings.
    • Conducted research and designed a brand strategy for Qi Huang, Chile's first integrative Traditional Chinese Medicine center.
    • Designed brand strategy, visual identity, and naming for Meliora Ops (formerly AquaData), supporting sustainability in aquaculture.
    • Led market research and brand strategy design for Fyto, promoting sustainable products for plant enthusiasts.
    User Research Brand Strategy User Experience Design Design Thinking Market analysis
  • Ordenar.me
    Brand Strategist & Experience Designer
    CONSULTING AND AUDITS
    November 2023 - December 2024 (1 year and 1 month)
    Santiago, Chile
    • Designed a research-based brand strategy, achieving differentiation in the personal finances service market.
    • Developed branding, visual guidelines, and communication strategy, aligning business goals with user insights and social trends.
    • Produced content and creative assets for social media channels, live events, merchandising, and brand activations.
    Brand Strategy Creative User Research User Experience Design Brand content
  • Findie
    Brand Strategist & Service Designer
    CONSULTING AND AUDITS
    May 2024 - August 2024 (3 months)
    Santiago, Chile
    • Led workshops to clarify the founder's history and vision, uncovering new challenges and improving research scope.
    • Performed market and UX research, identifying opportunities and improving problem understanding.
    • Designed brand strategy supporting international expansion into European markets.
    • Proposed a revised service model in collaboration with the product team, improving user experience, project quality, client relationships, and value proposition.
    Market analysis User Research User Experience Design Brand Strategy Service Design

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Education

  • Strategy Custody: How to Secure Your Strategy's Success
    Interaction Design Foundation
    2023
    Strategy Custody: How to Secure Your Strategy's Success
  • User Research – Methods and Best Practices
    Interaction Design Foundation
    2023
    User Research – Methods and Best Practices

Skill set

Categories