About Sharmin
I am a freelance senior PR & Communications Specialist as well as a Creative Content Writer with over 20 years of experience in (brand) storytelling. I help brands, organisations and destinations increase visibility and enhance their reputation through strategic, creative marketing/PR, corporate & crisis communications and influencer marketing. In addition, I write compelling content in both Dutch and English. I am known for my decisiveness, creativity and curiosity as well as for being highly adaptable and empathetic.
Dutch
Native or bilingual
English
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- Sharing PRSenior PR & Communications Specialist/Founder Sharing PRApril 2025 - Today (1 year and 2 months)Amsterdam, NetherlandsI am a freelance senior bilingual (Dutch & English) PR & Communications Specialist & Content Writer with over 20 years of experience in (brand) storytelling.I help brands, organisations and destinations increase visibility and enhance their reputation through strategic, creative marketing/PR, corporate & crisis communications and influencer marketing.In addition, I write creative content in both Dutch and English. From press releases to newsletters, advertorials, editorial articles, blog posts, translations and more.With Sharing PR, I focus primarily on the following areas: Travel & Hospitality, F&B, Lifestyle & Non-Profit.
- Aruba Tourism AuthorityPR & Communications Manager BeneluxTRAVEL AND TOURISMApril 2015 - April 2025 (10 years)Den Haag, NetherlandsDuring my tenure with the Aruba Tourism Authority, I held full responsibility for the PR & communications strategy as well as subsequent tactics for the Benelux region. In addition, I also coordinated PR & Communications efforts across the EU.My main duties included protecting and enhancing Aruba’s reputation through crisis & corporate communictions, spokespersonship and media relations.Through creative marketing/PR, I positioned Aruba as a high-end destination that offers more than award-winning beaches. My efforts resulted in stronger brand and destination preference for Aruba as a top of the line culinary and wellness destination.During my tenure at the EU office of the Aruba Tourism Authority, we won the prestigious Travmedia Vakantie Award for best tourism board in the Netherlands three times.
- VriendenLoterijSenior PR & Communications AdvisorPRESS AND MEDIAApril 2014 - April 2015 (1 year)Amsterdam, NetherlandsDuring my tenure in the communications department of the VriendenLoterij, one of the largest charity lotteries in the Netherlands, I was responsible for drawing up a PR & content plan, overall crisis communications, media relations and spokespersonship as well as campaign management for the largest campaign of the year, the Kika PrijzenMarathon.
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Education
- Masters of Science Contemporary Asian StudiesUniversiteit van Amsterdam2007During my master's degree, I followed courses on East & Southeast Asia, political violence, as well as Asian sociology. I specialised in Singapore and my thesis was graded with an 8. Overall final grade: 7.8.
- Bachelor of Arts - Media & CommunicationsGoldsmiths, University of London2002During my bachelor's degree, I followed courses on mass communications, media & culture, political economy, psychology of communications as well as documentary making. I graduated with a 2:1 (upper second class honours).
Certifications
- Masterclass Content StrategySRM2017
- Introduction to ChatGPTThe Neuron2024