Description

Strategic and hands-on B2C marketing leader with over 10 years’ experience accelerating brand and business growth for global and local brands including Philips, L’Oréal, FrieslandCampina, and Versuni. Proven trackrecord in leading product development and end-to-end launches, translating consumer insights into impactful propositions, marketing assets, and go-to-market strategies across digital, retail, social, CRM, PR, and events.

Thrives in complex, matrixed environments, aligning cross-functional stakeholders, driving commercial strategy, and steering global innovation projects from idea to shelf. Energetic, empathetic, and results-driven, with a strong belief that marketing should deliver both business impact and positive value to consumers.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Philips
Consumer Marketing Manager OneGrooming (Freelance)
August 2025 - December 2025 (4 months)
Amsterdam, Netherlands
• • Led the consumer marketing workstream for new Project, driving global launch preparation and cross-regional alignment.
• • Steered product development from a marketing perspective, including market launch setup, final packaging, and asset creation setup with MarCom.
• • Partnered with Innovation, I&D and design to advance cross-functional progress.
• • Defined regional growth and range plans for two key markets in collaboration with local teams.
Philips,
Consumer Marketing Manager Male Grooming (Freelance)
March 2025 - July 2025 (4 months)
Eindhoven, Netherlands
• • Localized the European Male Grooming marketingplan for the Benelux market.
• • Led commercial planning across PR, media, shopper marketing, and sales.
• • Responsible for performance tracking, content adaptation, and go-to-market execution.
• • Relaunched the entire Male Grooming category with a new go-to-market approach and performance KPIs.
Uniekaas Holland BV (Private Label: Jumbo)
Interim Product Marketing Manager
November 2024 - February 2025 (3 months)
• • B2C marketing and product management.
• • Managed concept development, packaging, and market insights using IRI-data.
• • Collaborated closely with category management and sales for customer activation.