SPAbout Sushmita
I help businesses make better decisions through actionable market and consumer insights.
With 2+ years of experience in research and data analysis, I design and run quantitative and qualitative studies, analyze complex datasets, and deliver clear reports and dashboards. I specialize in surveys, data visualization, and presenting insights that directly support strategy and growth.
What sets me apart is my combination of analytical rigor, structured project management, and the ability to translate data into practical recommendations that drive measurable impact.
English
Native or bilingual
Hindi
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- Target CorporationMarket ResearcherRETAIL (LARGE RETAILERS)April 2023 - April 2025 (2 years)Bengaluru, Karnataka, India
- Led 8+ market research projects - designing research plans, discussion guides, and surveys; managing fieldwork; and turning findings into clear, actionable insights on consumer mindset.
- Delivered monthly research presentations to the Senior Director of Enterprise Insights, with findings featured in the org-wide Weekly Business Review (WBR) to inform strategic planning.
- Identified 5 key growth themes for 2024 through secondary trend analysis using platforms such as Numerator, Kantar US Monitor, MotivBase, YouGov, Canvas8, Euromonitor, Mintel, and CivicScience.
- Benchmarked 50+ competitor campaigns for the 2024 Marketing Impact Year in Review, conducting end-to-end ad analysis to inform strategic creative improvements.
- Analyzed Numerator panel data to identify shifts in shopper behavior across top 3 US retailers, uncovering trends in household penetration, share of wallet, and purchase frequency.
- Led monthly 'Consumer Connect' sessions to build consumer empathy across 5+ departments through insight storytelling, visual curation, and experiential setup.
- Swades FoundationInsights InternAGRICULTURESeptember 2022 - October 2022 (1 month)Raigarh, MH, India
- Conducted field visits & 40 primary interviews in Raigad to increase brand presence at the bottom of the consumer funnel, ie at the point of purchase.
- Assisted in brand repositioning & developed a communication strategy for social media.
- Amounee Handloom Ventures Pvt LtdMarket Research InternRETAIL (SMALL BUSINESS)April 2022 - June 2022 (2 months)Ahmedabad, Gujarat, India
- Designed a roadmap for expansion into international markets by targeting 3+ countries through extensive secondary research.
- Launched & executed a Facebook campaign acquiring 116 leads of potential business partner retailers.
- Connected with 500+ potential business partners in the international market with an 8% response rate.
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Education
- Post Graduate Diploma in ManagementMICA, Ahmedabad2023Post Graduate Diploma in Management
- Bachelor of PharmacyBombay College of Pharmacy, University of Mumbai2019Bachelor of Pharmacy