Susmitha Venkata Anjani Devi Sama

Business Analyst and DAM Delivery Lead with 11+ years of experience managing and transforming enterprise Digital Asset

Management platforms across global organisations. Practical expertise in Aprimo DAM/MRM, AEM Assets and Sites including

platform strategy, product roadmap definition, metadata schema design, taxonomy governance, SaaS vendor management,

workflow configuration, downstream system integrations and AI-enabled content operations. Experienced governing DAM to

PIM data flows to ensure product data accuracy, consistency, and readiness across brands and markets. Experience in

leading cross-functional global teams and translating complex business requirements into scalable DAM solutions.

Experienced in driving delivery across Scrum, Kanban, and SAFe Agile environments.

Client : Kenvue

● Served as the primary bridge between business stakeholders and Aprimo DAM/MRM SaaS platform in leading platform strategy, roadmap definition, and continuous improvement across 20+ global markets.

• ● Owned the full metadata and taxonomy architecture by establishing classification frameworks and governance standards to improve data quality and content discoverability across regions.

• ● Governed data flows between Aprimo DAM and multiple enterprise systems including Salsify PIM, BrainSuite (AI-powered marketing effectiveness platform), defining integration requirements and ensuring consistent asset distribution across downstream channels.

• ● Managed migration of 50,000+ digital assets from Veeva to Aprimo DAM, overseeing content structuring, validation, and metadata alignment across the platform.

• ● Managed SaaS vendor relationships by escalating critical issues, coordinating releases, and holding vendor teams accountable to scope, quality, and timelines.

• ● Led phased Aprimo platform rollout across global markets, aligning internal stakeholders on configuration decisions and facilitating governance workshops to establish metadata standards, taxonomy, and workflow policies.

• ● Defined requirements and led UAT for Aprimo AI features including Smart Tagging, Intelligent Content Brief, and Video Summarisation, Predictive Metadata.

• ● Partnered with 20+ senior marketing, digital, and agency stakeholders in conducting discovery workshops, defining roadmaps, and translating business requirements into epics and user stories.

• ● Configured approval processes and asset lifecycle workflows, improving campaign asset turnaround time and reducing operational bottlenecks.

• ● Managed and prioritised product backlog across 12 Program Increments in a SAFe environment by facilitating sprint ceremonies, backlog refinements, and stakeholder demos.

S.C. Johnson – Development Project (Scrum-Based Agile Delivery)

• ● Led a team of 8 members in configuring and optimising Aprimo DAM metadata schemas, taxonomy structures, security models, and asset lifecycle workflows aligned with product content management and campaign operations.

• ● Partnered with Product Owner and Scrum Master to refine backlog items, clarify business requirements, and translate needs into actionable user stories.

• ● Facilitated requirement clarification workshops with business users to define scope, priorities, and acceptance criteria.

• ● Contributed to sprint planning, estimation, and refinement sessions, ensuring technical feasibility aligned with business value.

• ● Maintained transparent delivery reporting through Jira and Confluence, keeping stakeholders informed and aligned throughout the delivery cycle

• ● Coordinated releases and environment deployments while ensuring continuity of business operations.