About Svea
I’m Svea Berlie, a Growth & Brand Architect based in Amsterdam with a builder’s mindset and a passion for brands that sit at the intersection of technology, culture, and community. I specialize in crafting narrative frameworks, scaling digital communities, and turning vision into actionable strategy. Whether defining go-to-market from scratch, leading cross-functional initiatives, or partnering directly with founders, I bring a rare blend of creative instinct and operational clarity to drive growth.
I thrive in fast-evolving spaces like Web3, fintech, and fashion, where I set the pace rather than follow it, and translate complexity into engaging, on-brand storytelling across every touchpoint. I’m fluent in Dutch and English and enjoy turning bold ideas into measurable outcomes that resonate with diverse audiences.
English
Native or bilingual
Dutch
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- VDM,Interim Managing DirectorFASHION AND COSMETICSJuly 2025 - Today (11 months)Amsterdam, Netherlands• Brand repositioning & narrative: Redefining VDM's identity by shaping core USPs, tone, and storytelling across commercial and prestige segments.• Strategic leadership: Overhauling internal ops and team structure to align talent, acquisition, and content with long-term growth.• Talent development: Leading scouting and international placements; driving growth for breakout talent through image, coaching, and network activation.• Content & marketing: Owning a full-funnel content strategy to reposition VDM as a boutique, globally-minded agency.• Innovation & tech: Forging partnerships around AI tools, avatars, and loyalty platforms to future-proof the agency.• Executive collaboration: Partnering with the owner to implement structural change and shift from reactive to proactive operations.
- Monflo,Marketing & Branding ConsultantTECHJanuary 2025 - July 2025 (6 months)• Brand & positioning strategy: Defined USPs, built a complete brand story framework, and aligned messaging for niche B2B markets.• Workshops & enablement: Designed strategy workshops and created onboarding guides, task flows, and guidelines for junior team members.• Content & funnel design: Developed a full-funnel content strategy spanning newsletters, LinkedIn, TikTok, and the company site.• Partnership leadership: Directed co-marketing campaigns with RTL Z and Dutch Blockchain Week, from concept to rollout.• Founder collaboration: Acted as lead branding partner to the founder, translating complex financial tooling into compelling narratives.
- Pig & Hen,Brand ManagerFASHION AND COSMETICSDecember 2024 - May 2025 (5 months)Amsterdam, Netherlands• Rebranding & creative direction: Led a full visual and narrative rebrand, including voice, styling, and photography revamp.• Brand guide creation: Built an internal brand manual to unify visual identity and tone across all teams and platforms.• Campaigns & content: Designed Instagram, TikTok, and email campaigns to support product drops and brand storytelling.• Market repositioning: Conducted competitor research and crafted a fresh market positioning tailored to Pig & Hen's heritage and growth goals.
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Education
- Narrative & performanceStella Adler Studio of Acting2015Narrative & performance
- Cambridge English: C2 Proficiency (CPE) – Native-level certificationCambridge English: C2 Proficiency (CPE) – Native-level certification