Description

I help organisations grow without losing the trust they've spent years building.

I combine three things that rarely sit together: senior communication strategy, hands-on AI automation of content production, and crisis communications built from running comms during active conflict. The result: organisations get strategic depth, executional speed, and the judgement to know when each is needed.

Recent commercial work drove a 70% increase in customer acquisition and launched a new digital revenue line within 90 days. Prior leadership of communications during the Ukraine humanitarian response secured tier-1 coverage in BBC, Al Jazeera and Newsweek, and built rapid-response systems that protected operations and reputation.

Languages

English
Native or bilingual
Georgian
Native or bilingual
Dutch
Basic
Ukrainian
Conversational
Russian
Fluent

Workplace preferences

Can work on-site

The Hague (up to 50km)

Medical Sector
Marketing & Growth Advisor
September 2025 - April 2026 (7 months)
Strategic communications and marketing advisor to a specialist physician, building the practice's external presence and digital growth infrastructure from the ground up in a regulated commercial environment. Designed AI-enabled content workflows and a multi-channel digital strategy driving a 70% increase in service uptake and establishing new digital revenue streams. Scope covered brand architecture, executive profile building, reputation governance, and regulatory aligned content production.
AI Automation Content marketing Communication strategy Reputation management Executive communications
HelpAge International
Strategic Communications Consultant
April 2025 - July 2025 (3 months)
Senior strategic counsel on global external communications, philanthropic funder positioning, and executive visibility for a multi-country INGO operating in health, ageing, and food security. Developed messaging frameworks, advised leadership on reputational risk, and oversaw agency and budget alignment with fundraising and advocacy priorities.
Fundraising Communication strategy Communications training AI Training
HelpAge International
Media & Communications Manager
December 2022 - March 2025 (2 years and 3 months)
Built and led the external communications function during the active conflict in Ukraine — establishing governance, workflows, and operating structures from scratch. Drove aggressive media and digital strategy in a competitive humanitarian landscape, securing tier-1 international coverage including BBC, Al Jazeera, and Newsweek. Implemented agile editorial systems and AI-assisted drafting workflows, raising team output quality and pace.
Editorial Crisis Communications Communication strategy