About Veronika
Innovative and versatile professional with extensive international marketing experience within competitive business environments, offering support in the following business areas:
Marketing Strategy
Event Management
Field Marketing Strategy
Digital Marketing
Content Strategy
Brand Management
Co-branding
Partner Marketing
New Business Development
Product Marketing
Go-to-Market.
Analytical strategist skilled in successfully implementing processes that enhance organizational initiatives through growth-oriented campaigns that deliver significant returns. Collaborative communicator focused on building relationships and promoting synergy across business lines.
Proven track record of leading complex projects from inception through completion. Passionate for creating new programs that identify areas of opportunity and exceed expectations.
Slovenian
Native or bilingual
French
Conversational
German
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- HashiCorp GmbHEvent & Field Marketing Manager B2BSOFTWARE PUBLISHINGMarch 2024 - August 2024 (6 months)München, Germany
- Defined the best strategies and tactics to help generate pipeline and drive engagement in the region to meet targets.
- Implemented marketing campaigns and activities that drove the most effective results in the region spanning across events, ABM, direct mail, partner marketing.
- Leveraged analytics and tools to present and interpret regional campaign results and implemented optimisations at the program level.
- Managed regional field marketing budget.
- Onboarded vendors following the procurement and legal processes, got invoices paid and reported on expenses.
- Collaborated closely with a distributed sales team and across geographically dispersed marketing teams and subject areas.
- Used outstanding interpersonal skills to comfortably engage in a range of environments from a C-level executive dinner to chatting with practitioners at conferences.
- Coordinated, led, and completed multiple marketing campaigns concurrently.
- grow2beFounder I Marketing & Business Strategist for Creative Entrepreneurs & ArtistsCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 9 months)München, Germany
- Founded an international brand grow2be supporting creative entrepreneurs and artists to thrive on their unique set of capabilities, talents and strengths.
- Set up business KPIs, budget planning & reporting to achieve marketing & business objectives.
- Defined and implemented marketing and sales strategies & tactics.
- Crafted and executed on editorial content and calendar.
- Created a brand story & brand attribute.
- Banking CircleMarketing ManagerBANKING AND INSURANCEApril 2022 - October 2022 (7 months)München, Germany
- Set up a global marketing strategy.
- Drove marketing programs to support sales revenue targets.
- Led PR & content marketing activities for APAC and DACH region to raise brand awareness.
- Defined compelling messaging and developing innovative content to engage different target audiences.
- Managed Banking Circle’s presence at the international events for FinTechs and banks.
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Education
- Bachelor of Arts in German StudiesUniversity of Ljubljana, Faculty of Philosophical Sciences1999Thesis: The Culture of Youth Work in Germany in Comparison to Slovenia and Austria German Language & Literature, Translating, Interpreting, Writing
- Master of Science in International Economics, Summa Cum LaudeUniversity of Ljubljana, Faculty of Economics2005Thesis: Co-Branding as a Marketing Strategy of an International Company Marketing, Internationales Marketing, Branding, Co-Branding, Product Marketing, Go-to-Market Strategy
Certifications
- SCRUM MasterMunich, Germany2017