About Victoria
Knowledge seeker 24/7. I consider myself a liminal being in the seek of improving
experiences. I am a problem-solver, experience designer, and creative strategist whose
focus is on everything related to human-machine interaction, digital innovation and
behavioural changing products. Over the years, after working as Digital Concept and UX
Strategist in a digital agency in Austria and now being a digital consultant in IBM iX in
Madrid, I have strengthened my skills as a service designer applying agile processes,
design thinking methods, and a user-centric approach to generate engagement within the
users in the way of great experiences. It has also made me passionate about working with international and multidisciplinary teams. My motto: The mind always walks ahead
human conscience. It is my passion and my job to be part of the people responsible for turning ideas into reality.
Spanish
Native or bilingual
English
Fluent
German
Conversational
Catalan
Conversational
Can work on-site
Ámsterdam (up to 30km)
Experience
- INDITEXProduct ManagerRETAIL (LARGE RETAILERS)September 2023 - October 2025 (2 years and 1 month)Amsterdam, NetherlandsI have been able to manage Quality Control digital product at the IOP (Inditex Open Platform), a new desktop and IOS platform for internal use, enhancing the communication between internal users and suppliers.Since September 2024, I have collaborated with the Sustainability team to provide the corporate and brand teams with more insights and enhanced visualisation of sustainability KPIs based on their suppliers' consumption data so that they could get a better understanding of the waste, water usage and other resorces consumption of the providers.
- IBMSenior Business and Service DesignerTECHMay 2022 - September 2025 (3 years and 4 months)Ámsterdam, NetherlandsManaging Digital Consultant – Service Designer and UX StrategistApr 2023 - Sep 2023 · 6 mosApr 2023 to Sep 2023 · 6 mosI led business development activities where I gained experience in supply chain automation in the retail industry, and moderate 2 round tables with Global Consumer Industry partners.I was involved throughout partnership agreements for the growth of an internal digital platform while preparing pricing models and strategic roadmaps for the new workflows that would support the development of the platform
- IBMSenior Strategist Consultant & Business DesignerTECHSeptember 2019 - April 2025 (5 years and 6 months)Madrid, SpainRole as UX strategist and consultant, PMO, PO and Scrum Master in digital transformation projects for clients in diverse industries, mainly health, sports and retail.Lead assessments for various retail clients that led to closing deals over 2M into the team account.UX
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Certifications
- MA in Design and Product ManagementFH Salzburg2018
- Kanban System Design ImprovementKanban University2021