You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
William BurtonWB

William Burton

Operational Excellence Consultant

€650/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About William

I help teams improve how work actually gets done.

I’m an Operational Excellence Consultant with 15+ years of experience across sportswear, consumer brands, engineering, digital, and cross-functional operations. My work focuses on reducing friction, improving visibility, clarifying ownership, and helping teams move from messy or unclear ways of working to more effective, scalable processes.

I’ve worked across organisations including On, a global sportswear brand, VF, a global consumer brands group, and Knorr-Bremse, a global engineering and rail systems company, leading and supporting process improvement, business analysis, governance, change initiatives, and delivery across complex international environments. I’m particularly strong at understanding how work flows across teams, where bottlenecks or handoff issues sit, and how to turn that into practical improvements people can actually use.

I typically support projects involving process mapping, process redesign, operating rhythm, stakeholder alignment, KPI reporting, governance, SOP development, initiative intake, and cross-functional delivery. I work well in environments where teams need more clarity, better coordination, and stronger execution without adding unnecessary complexity.

If you need someone who can quickly understand your operating reality, bring structure to ambiguity, and help improve delivery in a practical way, I’d be glad to help.
  • English

    Native or bilingual

Can work on-site
Amsterdam (up to 50km)

Experience

  • Independent
    Consultant | Process Improvement & Operational Excellence
    CONSULTING AND AUDITS
    January 2026 - Today (5 months)
    Amsterdam, Netherlands
    Amsterdam-based independent consultant supporting consumer, retail, product-led, and cross-functional teams with process improvement, operational clarity, and delivery effectiveness. Focused on helping teams simplify workflows, improve execution visibility, reduce handoff friction, and implement scalable ways of working.
    Change Management Process Improvement Process Management Project Management Continual improvement
  • On, Zurich
    Senior Process Improvement Specialist
    RETAIL (LARGE RETAILERS)
    February 2024 - December 2025 (1 year and 10 months)
    Zurich, Switzerland
    Designed and embedded an end-to-end product-to-market process, aligning cross-functional teams around ownership, handoffs, readiness criteria, and decision points to improve execution consistency.
    Led business analysis and current-state process diagnostics to identify bottlenecks, rework loops, and decision delays, translating findings into practical process improvements.
    Built SOPs, RACI frameworks, and KPI reporting to improve process visibility, consistency, and decision-making across a complex operating environment.
    Partnered with senior stakeholders across product, merchandising, GTM, and adjacent functions to align requirements, resolve friction points, and support implementation of improved ways of working.
    Helped establish ONiversity with Footwear, using KPI-led assessments across 20+ teams to identify capability gaps and shape targeted learning content and enablement.
  • VF, Stabio CH
    Project Analyst, Digital Technology
    RETAIL (LARGE RETAILERS)
    March 2023 - February 2024 (11 months)
    Supported a 35+ initiative portfolio spanning retail, digital, HR, and finance, improving visibility of status, risks, dependencies, and actions across a complex international matrix environment.
    Owned and improved the intake process for new initiatives, helping teams prioritise opportunities, raise submission quality, and strengthen delivery readiness.
    Developed dashboards and reporting to support clearer prioritisation, data-driven decision-making, and more effective stakeholder communication across the portfolio.
    Worked with cross-functional teams to shape initiatives into clearer workstreams, milestones, responsibilities, and governance points, improving coordination and execution rhythm.
    Partnered with product, IT, and business teams to identify operational pain points and translate them into practical process and digital improvement opportunities.

Recommendations

Be the first to recommend William

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Skill set

Categories