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Zlatina DechevaZD

Zlatina Decheva

Strategic Event Producer & Creative Director

€400/day
Amsterdam, NL
3-7 years
Strategisch Eventmanagement
Creatieve Conceptontwikkeling
Budgetbeheer & Financiële Planning
Brand Activation
Workshop Facilitatie

Average response time: 1 hour

About Zlatina

I offer a rare convergence in the event industry: the eye of a designer and the mind of a financial strategist.

While many organizers focus only on logistics, I focus on the Emotional Impact of your event,how your guests feel from the moment they walk in. However, I believe a high-concept experience must be grounded in commercial reality.

With a background in both Interior Design and Finance, I ensure your event delivers on two levels:

The Experience: Creating immersive, culturally attuned environments that connect people.

The ROI: Executing every concept with technical precision, transparency, and strict fiscal responsibility.

I don't just make events look beautiful; I make them work.

  • English

    Fluent

  • Dutch

    Conversational

  • Bulgarian

    Native or bilingual

Can work on-site
Amsterdam (up to 50km)

Experience

  • Orenda / ZZP’er
    Founder & Creative Facilitator | "One Creative Day" & "We Are All Unique"
    CULTURE
    August 2021 - June 2023 (1 year and 10 months)
    Amsterdam, Netherlands
    Founded a creative movement that evolved from a pilot workshop ("One Creative Day") into a city-funded community initiative ("We Are All Unique") in Nieuw-West Amsterdam.

    Key Achievements:

    Program Design: Developed a workshop curriculum using color theory and non-verbal storytelling to help women in high-stress environments build resilience and emotional intelligence.

    Community Leadership: Scaled the project to foster connection in diverse neighborhoods, partnering with organizations like Bright Fame and WIN Academy.

    Event Production: Curated and organized the "My Personal Growth" exhibition, managing venue logistics, art installation, and the opening night experience for the local community.

    Impact: Created a space cited by participants as "a place of warmth, presence, and courage," directly improving community mental wellbeing.
    Strategisch Eventmanagement Workshop Facilitatie Creatieve Conceptontwikkeling Microsoft Excel/ Canva /Photoshop /corel draw /ai /Social Media Marketing Workshop Facilitation/ Coaching Art Direction /Relative Management
  • La Fleur Beauty
    Brand Activation Manager
    HEALTH AND WELLNESS
    May 2022 - December 2024 (2 years and 7 months)
    Amsterdam, Netherlands
    Event Producer & Stylist

    Spearheaded the full-cycle production of the Grand Opening and 1-Year Anniversary for a luxury beauty brand in Amsterdam.

    Key Achievements:

    Strategic Launch: Managed red-carpet logistics, VIP guest flow, and ribbon-cutting protocols to establish a premium brand image.

    Experience Design: Curated high-energy "Instagrammable" moments (confetti drops, champagne towers) that drove significant social media engagement.

    Vendor Coordination: Managed catering, AV, and decor teams under strict timelines to deliver a seamless guest experience.
    Strategisch Eventmanagement Brand Activation Leveranciersmanagement Event Styling Logistiek Management
  • Strategic Event Producer | Zlatina Decheva
    Strategic Event Producer & Creative Director
    ARTS AND CRAFTS
    November 2025 - Today (7 months)
    Amsterdam, Netherlands
    Strategic Event Producer & Creative Director | Bridging Creative Vision with Financial Discipline

    Delivering high-concept events grounded in commercial reality for corporate and private clients.

    Key Responsibilities:

    Financial Strategy: Managing budgets and ROI analysis, ensuring creative concepts are executed with fiscal responsibility.

    Operational Mastery: Overseeing end-to-end logistics for off-sites, team building, and private celebrations.

    Bridging Worlds: Combining the "Designer Eye" (Interior Design background) with the "Financial Mind" (Business background) to deliver efficiency without compromising the guest experience.
    budgetbeheer Conceptontwikkeling ROI-analyse Strategisch Eventmanagement Logistiek Management

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Education

  • WO Master in Elektronica en Micro-elektronica Faculteit: Computerwetenschappen en Engineering
    Burgas Free University – Bulgarije
    2005
    Elektronische systemen en microcomponenten: ontwerp, analyse en toepassing Digitale en analoge schakelingen: ontwikkeling en optimalisatie Micro-elektronische technologieën: sensoren, chips, embedded systemen Signaalverwerking en automatisering: technische toepassingen in industrie en communicatie Software-integratie in hardware-ontwerp: programmeren van embedded systemen Onderzoek en innovatie: deelname aan technische projecten en laboratoriumwerk Toepassing in energie, telecom en industriële automatisering
  • MBO niveau 4 tot HBO – Economisch Management
    Private Vocational Trade College /Bulgarije
    2009
    Bedrijfsadministratie en boekhouding Handelsmanagement en klantgericht werken Marketing en commerciële communicatie Personeelsbeheer en organisatieontwikkeling Praktische vaardigheden in bedrijfsvoering en ondernemerschap
Check out Zlatina's education

Skill set

Microsoft Excel/ Canva /Photoshop /corel draw /ai /Social Media Marketing
Workshop Facilitation/ Coaching Art Direction /Relative Management

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