Description

I help brands build stronger positioning through creative direction, storytelling and media strategy.

As a Creative Media Director and Brand Strategist based in Amsterdam, I work between Europe and the Middle East helping brands translate their identity into clear visual worlds, content systems and digital experiences.

My work combines media direction, brand storytelling, content strategy and creative positioning to help brands grow with more consistency, stronger perception and long-term cultural relevance.

I have worked on projects connected to Milan Design Week, Paris Fashion Week and international creative productions, while also leading campaigns, media systems and social growth strategies for brands across design, culture and B2B industries.

Rather than focusing only on content output, I focus on building complete brand ecosystems that connect identity, communication and audience experience.

My work typically includes:

Creative Direction

Media Strategy

Brand Positioning

Storytelling Systems

Social & Content Direction

Campaign Development

Event & Cultural Communication

Visual Identity Direction

Creative Production

I am especially interested in collaborating with fashion, hospitality, design and culture-driven brands looking to elevate their media presence and international positioning.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

BLOK Plaatmateriaal
Media Manager
October 2024 - Today (1 year and 9 months)
- Led Media direction and media strategy for brand growth across social and digital platforms
- Achieved 400% Instagram growth through strategic content systems and visual positioning
- Increased LinkedIn engagement and B2B visibility through structured communication strategy
- Developed stronger brand consistency across content, storytelling and visual identity
- Managed content direction, campaigns and audience positioning without paid advertising
Social media Content Marketing Media Lead Meta Ads LinkedIn Marketing
Milan Design Week
Media Director
April 2025 - April 2026 (1 year)
Milaan, Italy
- Directed media production and creative storytelling during Milan Design Week
- Led visual communication and content production across international creative environments
- Coordinated creative teams and maintained consistent visual direction across event coverage
- Produced editorial and media assets for international visibility and brand communication
Media Lead Content Marketing Social media
OBA Amsterdam
Campaign Specialist
October 2024 - October 2024
Amsterdam, Netherlands
• • Led campaign for large scale innovation space launch
• • Executed multi channel strategy and partnerships