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Ahmed HatemAH

Ahmed Hatem

global marketing manager

€500/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Ahmed

Focused Global Marketing Leader & Nutrition expert with 13+ years of experience in Innovation, brand building & Growth hacking for global companies (FMCG, Nutrition & Consumer healthcare)

Key areas of expertise include Brand strategy, New Market entry, Growth hacking, specialized Nutrition, brand architecture, purpuse led marketing, brand equity & innovation

Proven expertise in driving brand initiatives, and cohesive localized marketing strategies for global innovation projects in South East Asia, Netherlands, Middle East, USA and developing markets.

I am also a Global marketing & branding expert with Proven expertise in driving brand building strategies and global innovation projects in South East Asia, Netherlands, Middle East, USA and developing markets

I am Strategic, creative thinker with creative entrepreneurial spirit,, insights and trends driven and have a strong believe in the power of data in making definde strategic choices.

Purpose driven, as a person and as a marketer with a strong opinion on brand purpose and the role they play in bringing meaningful experience beyond functionality specially when it connects to consumer's values and personality and bring them a better health impact and enviormental footprint.

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Reckitt
    Global Marketing Manager Nutrition
    July 2021 - Today (4 years and 11 months)
    Amsterdam, Netherlands
  • Danone
    Senior Global Strategy Manager
    October 2019 - July 2021 (1 year and 9 months)
    Amsterdam, Netherlands

     Leading the global challenged growth category (Kids Growth, Parental Growth concerns and Picky eating)
     Category Global Strategy Lead (Brand Design, Innovation & Geographical expansion)
     Global category Marketing Lead: content and communication development
     Demand generation and Multichannel Engagement lead
     Global Category Innovation Lead
  • Danone
    Head of Marketing South Korea and Philippines
    June 2017 - October 2019 (2 years and 4 months)
    Netherlands

     Responsible on the launch of the specialized nutrition portfolio in South Korea gaining 17% Market share in year 1 and 73% Awareness.
     Responsible on Danone SN Market entry in Philippines launching 11 SKUs in 2019 as a cross-functional project lead
     Marketing Head New Geographies Asia – South Korea and Philippines
     Philippines Market Entry Cross-functional Project Lead
     Managing a cross borders team of 9 direct (3 brand managers, 2 community managers and 4 Careline specialists (indirect))
     Responsible on Innovation and renovation projects
     E-commerce global best practices
Check out Ahmed's experience

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Education

  • CIM, Marketing
    CIM | The Chartered Institute of Marketing
    2010
    CIM, Marketing
  • professional certificate, Marketing
    The American University in Cairo
    2009
    professional certificate, Marketing
Check out Ahmed's education

Skill set (8)

Marketing Strategy
brand marketing
Branding
Communication
market research
Microsoft Powerpoint
Growth hacking
Innovation

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