Aline Santos

Directed cross-functional teams to design and execute enterprise-level lifecycle campaigns across email, push, in-app, and paid channels, delivering measurable improvements in acquisition, retention, and customer LTV. Translated complex data into actionable strategies, leading experimentation roadmaps and achieving statistically significant uplifts in engagement and conversion. Built and managed trusted executive client relationships, aligning marketing strategy with business objectives and proactively resolving challenges. Mentored and developed junior marketers, creating scalable processes and playbooks that accelerated campaign delivery by 20%+ while improving overall quality.

Directed operations for an 89-room property with $3M in annual revenue and 35 employees, delivering budget goals and strategic growth plans. Increased occupancy by implementing data-driven revenue generation strategies and annual business development plans that positioned the property as a market leader. Reduced staff turnover to 19% through effective leadership, training, and strategic planning. Owned all P&L responsibilities including budgets, expense control, and gap analyses to improve guest experiences and operational efficiency.

Directed Front Office operations and business functions for the property with 250 rooms, 11,000 square feet of meeting space, $7 million in annual room revenues, and $2 million in Food & Beverage with 150 employees. Increased overall satisfaction by 23%, addressing various discrepancies, inquiries, and issues in addition to monitoring all internal system performance to ensure sustained, optimal performance Coordinated and managed 34 front office employees while supporting Sales operations and the General Manager, optimizing service delivery and driving guest satisfaction improvements across the property.