About Anel
Creative and analytical marketing & media manager with 10+ years experience within Fashion & E-commerce for top brands. Experience in leading agencies & teams for campaign management and creative creation.
I'm multifaceted and have worked on broad topics including social media strategy, influencer marketing, product marketing and end-to-end brand campaign management. Proven track record of exceeding business objectives, driving brand awareness, and implementing successful campaigns.
Skilled in data analysis, strategic planning, and stakeholder engagement. Committed to delivering impactful marketing strategies and maximising marketing ROI.
Dutch
Native or bilingual
English
Fluent
German
Basic
Bosnian
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- Loop EarplugsBrand Marketing Campaign & Project Manager a.iTECHJune 2022 - Today (4 years)Growing a scale up to a lifestyle brand. Responsible for leading brandmarketing projects and campaigns with cross functional teams withinbrand & performance marketing to achieve growth in global keymarkets and divisions. Key projects:• Lead marketing & product launch calendar• Delivered six figure ATL brand campaign in key cities in USA in 2023• 12 product launches on owned & partner channels resulting in10M+ Revenue• Rebranding project in 2022• Lead partnerships with talent, festivals & media (Resident Advisor)
- Cheaptickets.nlSenior Brand ManagerDecember 2024 - Today (1 year and 6 months)
- End responsible for brand & commercial performance of Cheaptickets.nl & Vliegwinkel in Benelux.
- Led a team of junior brand managers, social managers, paid social managers and content managers.
- Development of 360 full funnel campaigns from concept to media strategy
- Brand collaborations with Tikkie & Stippl
- Calvin KleinBrand Marketing Manager & Strategist EMEA+December 2016 - June 2022 (5 years and 6 months)Amsterdam Metropolitan Area, NetherlandsOwner of €40M+ marketing & media budget annually & seasonalcalendar. Contributed to the growth of business, launched annualtalent-driven Brand campaigns (Kardashians, Justin Bieber for CalvinKlein and seasonal marketing campaigns across the Underwear,Footwear, Swimwear divisions.Leading yearly international marketing growth efforts from strategy toexecution with cross functional teams in PR, Social, Content Marketing,Events, Ecommerce, Performance and CRM.
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Education
- Semester Abroad, International BusinessSan Francisco State University2009Semester Abroad, International Business
- Bachelor of Commerce (B.Com.), Small Business & Retail ManagementHogeschool van Arnhem en Nijmegen2011Bachelor of Commerce (B.Com.), Small Business & Retail Management