About Angelica
As a bilingual Project Manager and Marketing Strategist with over 10 years of experience, I help businesses grow and expand into international markets through strong brand positioning, digital campaigns, and project execution.
I’ve led marketing and business development projects in Europe and Latin America, working with startups, NGOs, and corporate teams. From launching new brands to managing cross-functional teams, my strength lies in turning strategy into action with creativity, structure, and a global mindset.
What I bring:
- Brand strategy & go-to-market plans
- Digital marketing (social media, email, content)
- Project planning & execution
- B2B lead generation
- Multicultural and remote team coordination
- Fluent in English and Spanish
I’m passionate about helping purpose-driven brands grow across borders and bring value through smart, collaborative work. Let’s connect and make your next project a success!
English
Native or bilingual
Spanish
Native or bilingual
German
Basic
Dutch
Basic
Can work on-site
Utrecht (up to 50km)
Experience
- Digity GmbH,Growth Strategic ManagerFebruary 2023 - December 2023 (10 months)37 Göttingen, Germany• Created and executed brand strategies like google and social media campaigns to enhance brand awareness and customer loyalty• Created brand guidelines and marketing strategy to launch the frst product of the company to the market.• Worked with cross-functional teams to bring products from concept to launch. Participated in team meetings and contributed to brainstorming sessions• Created compelling marketing content such as blog posts, social media posts, and promotional materials. Ensured content aligned with brand messaging and goals.• worked on marketing campaigns across various channels (e.g., social media, email, content marketing).
- Colombian Cofee Association,Project ManagerFebruary 2019 - December 2022 (3 years and 10 months)Colombia• Launched business plan for cofee projects developed in indigenous and afrodescendants communities in Colombia• Created brand identity and brand guideline• Created marketing strategy to bring the product to the market through B2B lead generation
- Hotel Conrad,Sales and Marketing ManagerFebruary 2017 - January 2019 (1 year and 11 months)Colombia• Created international marketing initiatives, including promotion, campaigns and communications, feedback and reporting.• Generated new leads through marketing automation and customer and market data analysis and research.• Planned and followed-up of in-house events (live/digital) as well as international fairs in close coordination with the sales team to generate new leads.• Executed international strategic marketing plan and ensure cross-divisional synergies between the international marketing teams as well as regular planning updates.
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Education
- Master in International Business and economicsSchmalkalden University2023Master in International Business and economics
- Master marketing strategyUCLM2023Master marketing strategy