About Anna
Dutch
Native or bilingual
English
Fluent
Italian
Basic
Experience
- Code d'azurOnline producerDIGITAL AND ITJanuary 2025 - April 2025 (3 months)Amsterdam, NetherlandsDuring this period, I was responsible for the end-to-end production of marketing campaigns for Polestar Netherlands. In addition, I initiated and launched a new cross-functional initiative: the Program Team. The goal of this team was to bring together the content and marketing departments to foster collaboration, exchange knowledge, and identify opportunities for campaign improvement and innovation.
- LivelongProduct ownerHEALTH AND WELLNESSJanuary 2025 - Today (1 year and 5 months)Amsterdam, NetherlandsAt Livelong, I take on the role of both Product Owner and Marketing Lead, shaping the brand’s content, marketing, and overall strategic direction. Each week, I set clear priorities, define goals, and guide the team to focus on the initiatives that bring the highest business value. I translate new ideas into actionable roadmap items, working closely with stakeholders to decide what gets developed first and when.One of my key projects was redesigning the company website: from creating a new sitemap and restructuring the content to crafting conversion-focused messaging and clear calls-to-action resulting in a stronger online presence and improved user engagement.
- Van Ons - Digital AgencyProject managerNovember 2021 - October 2024 (2 years and 11 months)Bij Van Ons heb ik als project manager gewerkt om nieuwe websites te realiseren van de design fase tot de uiteindelijke lancering van de website. De inhoud van de websites waren heel divers: van content-focused websites zoals crimesite.nl en woonbond.nl, tot grote platforms zoals meetings.nl en omron-healthcare.com. Ik heb ook ervaring opgedaan in de e-commerce branche, dudokpatisserie.nl, haco-parts.nl en intoleran.com behoord ook in mijn gerealiseerde projecten.
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Education
- Hbo-Bachelor Communicatie en Multimedia DesignHogeschool van Amsterdam2019Hbo-Bachelor Communicatie en Multimedia Design
- Mbo-opleiding niveau 4 Media ManagementMedia College Amsterdam2014Mbo-opleiding niveau 4 Media Management