About Annika
I help organisations turn ideas into impactful ventures, create propositions customers love, and uncover new growth opportunities. With extensive experience in consumer research, business model innovation, and venture creation, I work alongside teams to identify unmet needs, validate new markets, and deliver tangible results.
What makes my approach different is that I combine strategic insight with hands-on execution, and I thrive when bringing people together—whether it’s facilitating workshops for up to 200 participants or guiding leadership teams through complex challenges. Over the years, I’ve helped clients across retail, financial services, telecom, and healthcare launch new propositions, explore untapped markets, and strengthen their innovation capabilities.
I love helping teams transform ideas into action, and I’m particularly passionate about making strategy practical, engaging, and results-driven. If you’re looking to unlock new growth, spark innovation, or bring a fresh perspective to your business, I bring both the experience and energy to make it happen.
German
Native or bilingual
English
Native or bilingual
Dutch
Conversational
French
Basic
Spanish
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- NomadsBusiness Design DirectorOctober 2024 - Today (1 year and 8 months)Amsterdam, NetherlandsNomads is a creative transformation agency dedicated to helping businesses access specialist talent from around the world. At Nomads, I primarily focus on developing our ventures offering, specifically in the space of circular consumer products and software platforms. Additionally, I assist key clients in crafting and implementing their sustainability strategies and programs.
- ReaktorDesign DirectorDIGITAL AND ITSeptember 2021 - September 2024 (3 years)Amsterdam, NetherlandsReaktor is a premium custom software development and design agency with ca. 750 employees world wide.At Reaktor I split my time between managing our biggest account in Amsterdam (PVH), delivering project work for clients such as QVC, forging relationships with new clients, as well as looking after the design team's personal development.• Helped clarify strategic focus for a multi million € business initiative for QVC and supported in reprioritising the development roadmap and future design priorities.• As the sole strategist in our Amsterdam studio I play an integral role in providing business insight and perspective to sales and delivery activities.
- frog | Idean UK | Adaptive Lab (acquired by Capgemini)Business Design DirectorDIGITAL AND ITDecember 2015 - August 2021 (5 years and 8 months)London, UKAdaptive Lab (later rebranded to frog) is a design agency with a strong focus on innovation and venture creation.I joined Adaptive Lab, when it had ca. 12 employees and was an integral part in the journey of growing the team to ca. 90, when we were acquired by Idean UK in July 2018, part of the Capgemini group and subsequently rebranded to frog in June 2021 .I helped clients define and implement new business models and strategies to seize market opportunities, build the products and services that their customers love, and strengthen their capabilities and organisations.My work centred on supporting our clients with identifying and capitalising on new business opportunities with a special focus on corporate venture creation. This allowed me to acquire a wide range of skills ranging from market and ethnographic customer research, to commercial impact assessment and stakeholder engagement skills.• Led the proposition development of Smarty, the fastest growing mobile network in the UK, owned by Three UK.• Identified and validated new market opportunities in the owned brand healthcare space for Wallgreens Boots Alliance that could deliver $80M in incremental revenues.• Led the proposition design for a new financial service addressed at the underserved SME market at Santander.• Ran innovation training at Vodafone to allow 200 top managers to familiarise themselves with new design thinking methodologies.My consulting activities had a special focus on corporate venture creation, and new proposition development, which I successfully achieved across telecoms (Three UK, Vodafone), financial services (Santander, Barclays, Carta) and healthcare (Wallgreens Boots Alliance).
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Education
- Master of Innovation Management Master'sCentral Saint Martins, University of the Arts2011Master of Innovation Management Master's
- DiplomkauffrauIngolstadt School of Management, Catholic University of Eichstätt-Ingolstadt2009Master of Business Studies