Description

I'm a lead / senior product designer helping founders and leaders build the right product, faster. AI-native, with 20 years of design experience - turning product strategies into bespoke, beautifully simple experiences. Clients include Nike, Toyota, KLM, WeTransfer and Polaroid.

I work at the intersection of brand identity and product design — visual language, design systems, interaction — for companies that want both to feel like the same thing.

Open to design work in SaaS and product-led companies. Particularly interested in places where design is taken seriously and the problems are genuinely challenging.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

KLM
Product Design Special ist
March 2024 - October 2025 (1 year and 7 months)
Led design across two B2B product teams for complex long-term pi lot planning tools. Hands-on del ivery, qual ity standards, and design system modernisation in paral lel. Mentored designers, establ ishing shared review cadences and a culture of structured critique. Facilitated al ignment sessions with senior stakeholders, PMs, and engineers — connecting design direction to platform strategy.
Lexus + AKQA
Product Design Special ist
July 2023 - December 2023 (5 months)
Redesigned the global B2B2C car configurator (web and in-store) serving dealership networks across multiple regions. Defined UX direction through stakeholder co-creation and research; del ivered high fidel ity UI in close col laboration with the design system team.
Toyota + AKQA
Product Design Special ist
January 2023 - April 2023 (3 months)
Redesigned the global car configurator for web and in-store, navigating a legacy-heavy technical platform. Scoped pragmatic solutions with engineering and PM, from research through handoff, contributing to shared design system consistency.