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Ash RhodesAR

Ash Rhodes

Interim Customer Experience & Success Director

€850/day
The Hague, NL
15+ years

Average response time: 1 hour

About Ash

  • English

    Native or bilingual

  • French

    Basic

Can work on-site
The Hague (up to 50km)

Experience

  • ZF SCALAR
    CX Change Partner
    August 2024 - July 2026 (1 year and 11 months)
    Two-year CX transformation mandate for a connected-fleet SaaS data platform within ZF Group: modernize processes, integrate AI, and embed operational excellence. Concluded July 2026 with a structured handover to internal leadership.
    • • Conducted full CX audit across three global support hubs; delivered phased transformation roadmap
    • • Implemented AI-powered support workflows including automated triage, knowledge base enhancement, and internal chatbot assistant
    • • Designed unified OKR and QA frameworks replacing SLA-only measurement with data-driven performance metrics
    • • Built standardized escalation playbooks for complex technical issues requiring engineering involvement
  • Ash Rhodes Consulting
    Founder & Principal Consultant
    August 2016 - Today (9 years and 11 months)
    Fractional leadership and CX transformation practice for technology companies worldwide, spanning short-term diagnostics to multi-year fractional engagements. Most contracts include comprehensive NDAs; anonymized case detail available in conversation.
    • • Strategic leadership: partner with CEOs and VPs to define CX vision, structure, and KPI frameworks aligning Support, Success, and Engineering
    • • Operational transformation: deploy scalable systems, automation, and documentation that shorten Time-to-Resolution by up to 95% and improve NPS by 70 points
    • • Fractional team-building: recruit, coach, and mentor cross-functional teams across global sites; design QA and continuing-education programs for durable improvement
    • • Revenue protection: reduce churn and A/R backlog through proactive lifecycle management and customer-health monitoring
  • VIZION API
    Director of Customer Experience (Fractional)
    December 2021 - July 2022 (7 months)
    Built a scalable CX organization from scratch for a technical API startup during Series A growth.
    • • Established foundational CX infrastructure: onboarding playbooks, lifecycle frameworks, and customer health measurement
    • • Implemented OKRs aligning support metrics with business outcomes; improved customer engagement by 45%
    • • Partnered with Product and Engineering to translate recurring support issues into product improvements

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Education

  • Master of Philosophy
    University of Glasgow
    Master of Philosophy
  • Postgraduate Diploma
    University of Glasgow
    Postgraduate Diploma

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