Description

Account Director with 11+ years leading integrated campaigns across global creative agencies and in-house studios. I build trusted relationship and deliver integrated campaigns across brand, digital, and production.

I sit at the intersection of brand strategy and production reality. I understand how ambitious ideas get built, what they actually cost, and how to bring the right partners together to deliver them at scale. My clients trust me because I make complex things simple and I protect the creative work without losing the relationship.

Currently exploring how AI-driven workflows can give teams a real optimization to focus on what matters.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 30km)

Zerotrillion
Account Director
SOCIAL NETWORKS
August 2024 - February 2026 (1 year and 6 months)
Amsterdam, Netherlands
• Lead EMEA digital marketing campaigns for YETI across 5 regions, defining strategic positioning and local relevance while ensuring brand consistency (eCom, Paid Social, CRM, Retail).
• Owned campaign calendar and agency briefing process, translating brand strategy into channel-specific executions across European markets.
• Directed cross-functional agency teams across, creative, social, and production, maintaining clarity on priorities and delivery standards.
• Owned yearly budget for YETI (approx. 1M€ per year), managing agency P&L, scope negotiation, and monthly financial performance tracking.
• Developed structured briefing, estimation, and review processes, reducing creative iteration cycles by 20-30%.
Content marketing Project Management Client Relationship
Bite Size
Account Director (Digital)
DIGITAL AND IT
May 2023 - June 2024 (1 year and 1 month)
Montreal, QC, Canada
• Directed integrated digital marketing programs for consumer brands including IGA and Molson Coors.
• Directed cross-functional teams across creative, media, social, and production, managing multiple concurrent campaigns against tight deadlines.
• Identified and grew account scope through proactive strategic recommendations, including IGA's first digital advent calendar, reaching 30,000+ users across Quebec.
• Directly managed and mentored junior account team members, supporting their development and day-to- day priorities.
• Introduced workflow and resource planning systems, improving on-time delivery by 25% across concurrent initiatives.
• Presented campaign performance and post-campaign analysis to senior stakeholders, translating platform data into actionable strategic recommendations.
Integrated Marketing Digital Project Management KPI Optimization Content marketing
SID LEE
Account Supervisor
DIGITAL AND IT
October 2021 - February 2023 (1 year and 4 months)
Montreal, QC, Canada
• Led integrated communications for Hyundai x United Nations, a purpose-driven brand partnership (brand platform, content, and documentary production across digital channels).
• Brought strategic insight and socially-led recommendations to C-suite and senior marketing stakeholders, acting as a trusted consultative partner on brand and campaign direction.
• Managed global digital redesign of Unity.com, coordinating UX, design, development, and content production across multidisciplinary teams.
• Delivered quarterly financial performance across multiple concurrent mandates within scope and profitability targets.
Client Relationship Project Management Partnership Program