I’m a seasoned Digital Product Designer and Creative Director with over 20 years of international experience helping businesses, organizations, and agencies design and improve the UX and UI of their digital products and services. My mission? To craft solutions that don’t just look stunning but also deliver measurable business results and, most importantly, meet the needs of your users.
My approach blends a no-nonsense, “get things done” attitude with a deep understanding of business objectives, ensuring every project is delivered beautifully, effectively, and on time.
In my latest freelance role as Creative Director for Maxeon, a solar energy company revolutionizing the market with cutting-edge PV panels, batteries, and car chargers, I led the creation of innovative product experiences that seamlessly align with the brand’s vision while driving user engagement and satisfaction.
Over the years, I’ve had the privilege of working with industry-leading clients, including ING, Rijksmuseum, Albert Heijn, Schiphol, FC Twente, Koninklijke Bibliotheek, KPN, Rabobank, LeasePlanBank, Kruidvat, PaySquare, KLM, Nationale Nederlanden, and many more.
Whether it’s crafting a seamless user journey or elevating your brand’s digital presence, I bring expertise, creativity, and a results-driven mindset to every project.