Description

I am a Beauty Consumer Insights and Market Research Consultant with hands on experience building and growing my own cosmetics brand. I use qualitative research, social media trends, customer feedback, competitor activity, product performance and unstructured data to identify market gaps, emerging consumer needs and commercial opportunities. Within two years, I grew my brand into one of Turkey’s recognised indie beauty brands by translating insights into product selection, positioning, content and ecommerce decisions. I support beauty brands with qualitative research, competitor analysis, trend reports, consumer insights, product opportunity analysis, ecommerce audits and European beauty market research.

Industry field of expertise

Languages

Turkish
Native or bilingual
English
Fluent
Dutch
Basic
Portuguese
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Carme Glitters and Makeup
Founder / Consumer Insights & Product Strategy
FASHION AND COSMETICS
January 2021 - Today (5 years and 6 months)
Istanbul, Türkiye
Built the brand by continuously analysing TikTok and Instagram content, customer conversations, reviews, competitor
activity and emerging makeup trends.
Identified underserved product opportunities in the Turkish beauty market, including water-activated eyeliners and
bold glitter products, and converted them into successful launches.
Translated qualitative insights and demand signals into product selection, positioning, pricing, content direction and
campaign decisions.
Grew the business to more than 1.5M TL in first-year revenue and established it as a recognised indie beauty brand
within two years.
Used customer feedback and product performance data to refine messaging, ecommerce presentation, assortment and
repeat-purchase opportunities.
Led end-to-end market research, sourcing, ecommerce, influencer collaborations, UGC strategy, customer care and
commercial planning.
Content marketing customer insights
QNB Finansbank
Business Development Supervisor
BANKING AND INSURANCE
July 2018 - February 2020 (1 year and 7 months)
Istanbul, Türkiye
• Analysed customer behaviour, sales performance and segment-level data to identify patterns, risks and growth opportunities.
• Synthesised complex findings into clear recommendations for senior stakeholders across Sales, Risk and Finance.
• Benchmarked performance and identified operational inefficiencies, contributing to a 25% improvement in efficiency.
• Worked across functions to turn analysis into practical process and commercial improvements.
customer insights benchmark studies