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Caroline M.CM

Caroline M.

Senior Creative Director

€800/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Caroline

Hello I am Caroline. Senior Creative Director. New Zealander, based between Amsterdam and Utrecht, in the Netherlands.

Every brand has had unique business challenges to solve. I thrive on creatively, collaboratively problem solving. Co-creating unique brand experiences that convert. Inspiring both people and process in innovative high quality brand communications design excellence.

I am a strategic creative problem solver, who can co-create and translate complex business strategies, portfolios and propositions into crystal clear customer centric solutions.

I am a brand storyteller at heart, who can translate a brands values and beliefs into memorable compelling content strategies and brand-building experiences.

I am a design director in mentoring fellow creatives in the creation of innovative, high quality seamless omni-channel experiences that engage and convert.

Key Skills: Brand Strategy | Customer Experience | Content Strategy | Creative Leadership | Design Direction | Design Management
  • English

    Native or bilingual

  • Dutch

    Basic

Can work on-site
Amsterdam (up to 30km), Utrecht (up to 30km)

Experience

  • Philips Experience Design
    Experience Design Director for Personal Health, Communications Design
    HEALTH AND WELLNESS
    March 2020 - December 2023 (3 years and 10 months)
    Amsterdam, Netherlands
    In the role I provided creative leadership, in leading the Personal Health Communications
    Design team and strategic creative projects. Fostering communication and cohesion between
    different business teams and functions. To shape a culture of creativity through people,
    process and in the delivery of effective solutions. Promoting and developing creative thinking
    I guided and mentored creatives. Championing outstanding creative standards and inspiring
    individuals to push innovative boundaries and go the extra mile. For design excellence and
    award-winning work within their own projects. With a focus on branded ecosystem packaging
    platforms, embedding sustainability and creating seamless consumer experiences.
    Customer Experience Brand development Design Thinking Creative Direction Team Leadership Content Strategy Co-Creation Creative writing
  • Philips Experience Design
    Experience Design Director Beauty & Grooming Businesses
    HEALTH AND WELLNESS
    January 2017 - March 2020 (3 years and 2 months)
    Amsterdam, Netherlands
    Responsible for the translation of the brand into Beauty and Grooming brand experience
    principles. Portfolio strategies for the future roadmap and the direction setting integrated
    marketing communications campaigns for the launch of new products. Managing a broader
    team in Brand Development and Communications Design.
  • Philips Experience Design
    Creative Lead Mother and Child Care & Beauty Businesses
    HEALTH AND WELLNESS
    June 2016 - December 2016 (6 months)
    Amsterdam, Netherlands
    Commenced with the translation of the brand into Beauty and Mother and Childcare
    brand experience principles.

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Education

  • Bachelor of Fine Arts
    The University of Auckland
    1991
    Bachelor of Fine Arts - BFA, Graphic and Product Design
  • Master of Design
    Unitec New Zealand
    2007
    Master's Degree, Master of Design Management (MDM)

Skill set

Categories