Catherine Lomba Vrouenraets

Since relocating to Tanzania, I've supported multiple brands as a freelance strategist, combining business development, UX-driven content creation, and digital growth optimization across industries.

• Yoni: supported e-commerce operations and website UX improvements to enhance conversion and customer flow.

• MediaMarkt NL: delivered marketing copy for online campaigns and product listings, aligning tone and SEO with brand standards.

• Woef Woef: defined content direction and tone of voice for educational materials and pet-care brand storytelling.

• Cheche: designed and launched the brand's first website while coordinating social media strategy for Tanzania's largest snack brand.

Completed a 9-month, industry-focused program covering the full design process from concept to delivery.

Developed strong skills in UX/UI design, visual communication, and digital storytelling.

● Built real-world projects including mobile apps, brand identities, and digital campaigns.

● Applied design theory, typography, and color systems to create functional, aesthetic layouts.

● Worked in agile design sprints, collaborating with peers and creative directors using Adobe Creative Suite and Figma.

Led the end-to-end e-commerce and digital strategy for Yoni, a purpose-driven brand in sustainable period care. Acted as the central link between internal teams and external partners to build, launch, and scale the brand's online business across multiple channels.

• Owned the full product lifecycle of the webshop, from UX coordination to launch and optimization.

• Collaborated with designers, developers, and creative directors to scope features, define requirements, and QA test releases.

• Prioritized roadmap updates based on data, customer feedback, and business KPIs; applied agile sprints and CRO testing to improve UX and conversion.

• Implemented SEO, SEA, and Paid Social campaigns with agencies and managed CRM via Mailchimp to drive retention.