About Catrinel
I help founders and scaling teams bring order to their operations — building the systems, processes, and structures that let businesses run without everything flowing through you. With 10+ years across fintech, banking, government consulting, and hospitality, I have worked as an Enterprise Architect, Strategy Consultant, and Chief of Staff. I know what broken operations look like at every stage of growth, and I know how to fix them fast.
What I do on Malt:
Process audits and redesigns in HOPEX and iServer/Visio
SOP and playbook documentation
Workflow automation in Asana, Notion, and Make
Hiring pipeline design and onboarding systems
Operating cadence and accountability structures
Fractional Chief of Staff support
Executive admin and operational support
Strategic Operations
Process Optimization
Project Coordination
Business Transformation
Organizational Structuring
Some of the Case Studies:
Optimized workflows
Managed cross-functional projects
Transformation initiatives
Fintech operations
I am TOGAF certified, ICF certified coach, and have delivered across UAE government bodies, digital banks, and private sector clients in the Middle East and Europe. I work best with founders and ops leads at companies of 5 to 50 people who know something is inefficient but are not sure where to start.
Message me with what is going on and we will scope it from there.
English
Native or bilingual
Romanian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Coaching Hub,Performance Coach and MentorOctober 2021 - Today (4 years and 9 months)United Arab Emirates• ● Provided strategic guidance and advisory support to C-suite executives, ensuring alignment with organizational goals and objectives• ● Deliver masterclasses as part of the faculty, providing in-depth training on leadership, personal growth, and professional development topics• ● Partner with leaders to define priorities, improve processes, and ensure operational and strategic clarity• ● Mentor other coaches through supervision sessions, offering reflective feedback, guidance, and support to enhance their coaching capabilities and professionalism• ● Act as a sounding board for executives, providing a confidential and non-judgmental space to explore challenges, refine strategies, and make impactful decisions• ● Support leaders in clarifying priorities, managing competing demands, and maintaining focus during periods of growth, change, or pressure◦ ● Uphold strict confidentiality, discretion, and judgment in all executive interactions◦ ● Work closely with senior stakeholders to strengthen communication, emotional intelligence, and leadership presence◦ ● Partner with executives to design and implement organizational transformation initiatives, aligning strategy, processes, and leadership for sustainable growth and high performance◦ ● Collaborate with peers and faculty to innovate coaching methodologies and contribute to the evolution of the coaching field◦ ● Delivered executive coaching for C-level leaders, strengthening leadership communication, emotional intelligence, and performance management
- WHY Training,Chief of StaffEDUCATION AND E-LEARNINGFebruary 2026 - May 2026 (3 months)United Arab Emirates• ● Act as a strategic execution partner and operational proxy to the CEO• ● Own priority alignment, decision preparation, and follow-through• ● Capture decisions, prevent re-litigation, and ensure disciplined execution• ● Create and maintain a clear weekly operating rhythm to protect CEO focus and bandwidth• ● Translate strategic priorities into clear actions, ownership, and timelines• ● Track execution across Training, Project Management, Sales, and Operations• ● Proactively identify risks, dependencies, and capacity constraints◦ ● Intervene early to unblock progress and maintain momentum◦ ● Establish simple, effective operating rhythms (weekly priorities, delivery checkpoints, follow-ups)◦ ● Bring structure to workflows without introducing unnecessary bureaucracy◦ ● Align teams on immediate vs. future priorities◦ ● Reset direction swiftly when context or capacity shifts◦ ● Serve as connective tissue across functions, ensuring clean handovers and accountability
- BRENDIL DWC - LLC,Senior Enterprise Architect/Business & Strategy ConsultantPUBLIC SECTORFebruary 2023 - December 2024 (1 year and 10 months)Dubai - United Arab Emirates• ● Delivered consulting services to address complex business challenges, leveraging expertise in strategic assessments, business architecture, and operational optimization• ● Collaborated with C-suite executives and stakeholders to develop governance processes, execute enterprise documentation strategies, and align workflows with organizational goals• ● Coordinated cross-functional initiatives, driving process improvements, operational alignment, and knowledge sharing across teams• ● Designed and implemented enterprise architecture frameworks, including EA Content Frameworks, Meta Models, and operational guidelines for tools like MEGA and iServer◦ ● Conducted process discovery, functional decomposition, and documentation to streamline organizational workflows and support strategic decision-making◦ ● Researched technologies, prepared recommendations, and created structures, workflows, and processes to enhance operational efficiency◦ ● Acted as a PMO-style central coordination point, ensuring governance and operational alignment across departments◦ ● Partnered with clients' leadership teams to optimize organizational workflows, improve communication efficiency, and advise on cross-functional projects
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Education
- Bachelor of International Business AdministrationBreda University of Appliance Science2016Bachelor of International Business Administration
- Nintex Process Mapping Practitioner and ExpertNintex Process Mapping Practitioner and Expert
Certifications
- TOGAFThe Open Group2021
- Certified Transcendence CoachCoaches Circle Academy2022