About Christophe
Freelance executive/change & interim manager, with > 20 years of marketing, communications, biz dev & project management experience @ blue chip companies (national - international, advertiser - agency).
C-level experience with hands-on attitude.
Start-up experience, go-to-market, brand management, strong strategic, coaching & organisational skills.
Experience in: consumer durables, banking, insurances, FMCG, NGO’s, automotive, retail, e-commerce, ..
Projects in which I like to be involved: team coaching, product, brand & project management, content management, defining/implementing marketing/communication strategies from A to Z.
Personal interests: family, healthy food, fitness, cycling, golf, mindfulness, Ibiza addict since 25 years, electronic & house music, design, B&W photography
Recent assignments (2016-2026):
-September 2025-April 2026: ai project marketing manager @ Isabel (Finntech: ): Leading the launch, go-to-market, marketing & communication activities of the Kube / Kube ESG platform. Supervising / coaching a team of MarCom, graphic design and UX profiles.
-November 2024 - August 2025: ai marketing manager @ Carlsberg Importers/Haelterman.
-May - September 2024: ai marketing manager @ Newpharma (e-commerce).
-July 2023 - April 2024: go-to-market consultant/project lead @BNP Paribas Fortis Belgium.
- January - June 2023: ai marketing director @ Gimber. Coaching a team of 8. Member of the management team.
- April - December 2022: Ai head of external communications, branding & digital content @ P&V Insurances. Coaching a team of 13.
- March 2021 - march 2022: Consultant/head of marketing & communications (part-time) @ finance&invest.brussels.
- September 2021 - December2021: Marketing & communications consultant @ Fnac Vanden Borre BE.
- April 2020-January 2021: ai Head of Marketing & Communications @ ARAG insurances Belgium (via THOM), Brussels.
- Jan 2019 - March 2020: Strategie agency Liège, Brussels & Paris: Freelance Business Development
French
Native or bilingual
Dutch
Native or bilingual
English
Fluent
German
Fluent
Can work on-site
Bruxelles (up to 50km), Antwerpen (up to 50km)
Experience
- IsabelMarketing & communication project manager / freelance consultantCONSULTING AND AUDITSSeptember 2025 - Today (9 months)Brussels, BelgiumLeading the launch, go-to-market, marketing & communication activities of the Kube / Kube ESG platform. Supervising / coaching a team of MarCom, graphic design and UX profiles.
- Carlsberg ImportersAd interim brand marketing manager/freelance consultantAGRICULTURENovember 2024 - August 2025 (9 months)Managing beer brands (Carlsberg, St-Hubertus) & ciders (Somersby). Focus on 0,0% Carlsberg expansion, THL 0,0 Hockey League sponsoring, product launches/innovation, branding, communication & media campaigns.
- NewpharmaAd interim outbound marketing managerMay 2024 - October 2024 (5 months)Liège, BelgiumNewpharma is the leading e-commerce pharmacy in Belgium (part of the Colruyt group). Coaching a team of 5 outbound/CRM campaign officers & strategists. Member of the marketing management team. Planning & coordinating all digital outbound marketing campaigns. Coaching a team in reconstruction, after several months of organizational instability. Initiating & coordinating new processes.
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Education
- Certification cycle in digital strategyCREA Genève in Brussels (member of INSEEC group)20196 months certificate in digital strategy
- Bachelor of science in communications, advertising & corporate communicationsEuropean Communication School Brussels (ECS)1994
Certifications
- Coaching certificate (18 months programme; certified EMCC coaching federation)CT Coach & Team Belgium (school founded by Vincent Lenhardt)2022