Description

I'm an Employer Branding and Recruitment Marketing leader with 10+ years of in-house experience at Dell Technologies, where I led strategy across 20+ EMEA markets.

I help organizations build employer brands that attract the right talent, combining EVP strategy, paid and organic campaigns, and recruitment marketing that converts. My background spans both HR and Marketing, which means I understand the business case as well as the creative execution.

Previous work includes a diversity campaign generating 26M+ impressions and 66% female audience reach, and scaling a new R&D hub to 200+ engineering hires in under four months.

Available for freelance projects, interim roles, and consulting engagements across Europe.

Languages

English
Native or bilingual
Dutch
Conversational

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Volunteer Work
Various
October 2025 - Today (9 months)
Amsterdam, Netherlands
•LeanIn Foundation – I lead the recruitment and onboarding (The Netherlands Chapter) improving volunteer experience, engagement, and community growth.
•Regenboog Groep – I provide digital literacy support to elderly individuals.
•UCESCO Africa - I volunteered in Kenya supporting youth, women empowerment initiatives and provided branding support for a local NGO.
Talent acquisition Digital communication volunteer Fundraising
Dell Technologies
EMEA Employer Branding & Recruitment Marketing Lead
TECH
November 2017 - August 2025 (7 years and 9 months)
• Owned the Employer Branding and Recruitment Marketing strategy across 20+ EMEA markets (active campaigns in 19 countries), as part of Dell's Global Employer Brand team and in close partnership with EMEA TA leadership.
• Partnered cross-functionally with TA, Business Leaders, Brand, Communications, University Relations, and DEI to strengthen Dell's employer brand across markets.
• Led and coordinated an EMEA-wide network of 14 recruiters across markets, setting priorities, providing direction, and ensuring delivery against regional attraction briefs, operating with indirect line management responsibility.
• Translated the global EVP strategy into regional roadmaps, priorities, and measurable outcomes.
• Led organic and paid campaigns, including content strategy and delivery across multiple platforms with many initiatives being replicated globally.
• Defined and tracked KPIs and benchmarks, delivering insights via Sprinklr, Google Data Studio, Glassdoor, Kununu, LinkedIn Talent Insights, and related tools; led quarterly business reviews (QBRs) with stakeholders to translate data into actionable recommendations.
• Optimized campaign performance through data analysis, improving reach, engagement, and apply conversion across EMEA markets.
• Designed and delivered training programs to drive the adoption of employer branding best practices, tools (for e.g. playbooks and ambassador content), and optimized processes.
• Oversaw agency and vendor partnerships (media and creative), including budget governance and performance management, across EMEA.
• Led global and regional initiatives including EVP refresh, career site enhancements, and employer brand research.
• Launched and co-led the MOSAIC Employee Resource Group at Dell Netherlands with the purpose of driving cultural intelligence, inclusion and building community.
Dell Technologies
Talent Acquisition Senior Analyst - Benelux
TECH
June 2015 - October 2017 (2 years and 4 months)
• • Delivered 200 + hires across the Benelux region, managing end-to-end recruitment for Intern, Graduate, and corporate roles across Benelux.
• • Led the University Relations strategy, executing on-campus and virtual recruitment activities including in-house events and other talent engagement initiatives.

Key Accomplishment: Achieved a 50/50 gender representation across all University Relations programs, strengthening diverse early-career pipelines.