Cristina Rutgers-Astolfi

SER Topvrouwen is a national network and database of senior female leaders launched by the Dutch Social and Economic Council, aimed at strengthening gender diversity in executive and supervisory board positions.

Driving and leading Analytics globally to deliver transformational customer insights, enabling performance optimization and continuous value creation for IKEA customers, , employees, and the planet. Very strong humanistic management, practicing the unconditional respect for human dignity, integration of ethical reflection in management decisions and the active and ongoing engagement with stakeholders.

Leading company-wide transformation initiative to move to Omnichannel Customer Experience measurement. Managing a global, virtual team of managers, data scientists and project managers in order to provide insights to product teams. Responsible for planning, development, execution and delivery of Competitive Benchmark Net Promoter Score, Relationship Assessment with HP Inc. global accounts, Transactional Research across HP Inc.. Accountable for multi-million-dollar budget, to enable and drive improvement in Customer Experience