About Dana
I am an analytically driven leader with 13 years of experience across Europe, the Middle East, and Africa, specializing in sales, network strategy, and customer relationship management. Most recently, as Head of New Markets EMEA at Tesla Motors, I have successfully launched scalable operations in new markets, developed comprehensive business plans, and managed high-performing teams.
Key Achievements:
Built the New Markets EMEA team at Tesla, overseeing program management, business planning, and reporting, managing four managers and ten project managers across functions.
Led market entry strategies, presented to executives, and developed scalable blueprints and communication plans for new market launches.
Directed cross-functional teams for new product launches, stakeholder engagement, and customer communication strategies.
Previously, at Mitsubishi Motors, I managed sales and network performance across Eastern Europe, optimizing product positioning, restructuring markets, and leading vehicle launches.
At Daimler Commercial Vehicles, I developed digital solutions for network optimization and strategic facility planning, ensuring market readiness for new products.
At Porsche Middle East & Africa, I improved customer retention and lead generation through CRM system enhancements and strategic data analysis.
Core Skills:
Business Strategy
Project & Program Management
Market Entry & Expansion
Sales Performance Optimization
Cross-functional Team Leadership
English
Native or bilingual
Arabic
Native or bilingual
Dutch
Conversational
Remote only
Primarily works remotely
Experience
- Tesla Motors InternationalHead of New Markets EMEAAugust 2021 - Today (4 years and 10 months)Amsterdam, Netherlands• Built the New Markets EMEA team through three functions consisting of program management, business planning and reporting, managing 4 managers• Scheduled and facilitated meetings with leadership to discuss deliverables, schedules and conficts• Appointment service and TABs business partners in Turkey• Design and implementation of order-to-cash sales process in new markets• Conduct and presented market entry business plan and sales strategy to executives• Lead customer communication and launch events for new product launches• Developed new market entry pitch deck, scale-able blueprint and stakeholder communication map for the next markets• Appointed 10 project managers within their own functions as new markets PoCs to carry out planning and execution of their deliverables• Selected and on-boarded new markets consultants for requirements gathering and due diligence• Developed and oversaw project operations and managed multi-functional issues through resolution• Monitored project and program quality to meet audit expectations• Monitored project progress, identifed risks and took corrective action as needed
- Mitsubishi Motors Europe B.V.Regional Sales ManagerJanuary 2019 - July 2021 (2 years and 6 months)Amstelveen, Netherlands• Directly responsible for sales and network performance for East Europe (Romania, Hungary, Slovenia, Bulgaria, Czech, Slovakia, Austria, Macedonia)• Conduct yearly reviews of dealer performance, margins and product line-up• Continuous monitoring of product positioning per market to ensure competitiveness in each segment• Development of sales programs and advertisement to increase lead generation• Regularly monitored sales vs stock levels to ensure healthy pipeline• Developed Europe wide market dashboard for regular monitoring of dealer performance and sales target setting• Travel to markets and lead Sales, Network and Marketing discussions• Restructuring of markets and dealer network across Europe
- Daimler Commercial Vehicles MENADealer Network Development Manager, Spare Parts Market ManagerJuly 2016 - December 2018 (2 years and 5 months)Dubai - United Arab EmiratesDealer Network Development Manager• Network optimization by development of a digital GIS solution to help location selection to enhance footprint• Strategic planning of facility relocation, allocation and development• Conduct due diligence checks to perform sales transactions for high-risk categorized markets• Responsible for market readiness for new product launches in coordination with Sales, After Sales and Marketing departments• Maintain dealer agreement set-up, renewal and amendment• Supporting dealer network to ensure right people are in the right place by interviewing main function heads Spare Parts Market Manager• Strategic co-ordination of customer services spare parts sales processes and positioning per market within regional coverage• Steering and development of optimal planning and reporting tools according to Daimler Headquarter requirements• Maintain and analyze database and report current competitive situations to facilitate sales strategies, study customer ordering behavior to gain further insight into end customer penetration of parts• Analysis of direct sales to exploit current market potentials within selected markets of the Middle East and North Africa Region• Develop and monitor marketing strategies for the aftersales business
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Education
- Bachelor of Science in MarketingUniversity of Atlanta2011Bachelor in Marketing,