Dave Powell, Senior CRO

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Wickey
Senior CRO
June 2025 - Today (1 year)
• ● Lead end-to-end CRO audits, experimentation, and UX improvements across full ecommerce funnel
• ● Design and analyze A/B tests tied directly to revenue impact and ROI
• ● Own tracking architecture (GA4, Looker, Amplitude) ensuring full funnel visibility
• ● Translate behavioral insight into SKU, checkout, and navigation optimization
• ● Partner with marketing on SEE–THINK–DO strategy and creative performance loops
Loop Earplugs
CRO Researcher
May 2024 - June 2025 (1 year and 1 month)
• ● Delivered deep behavioral analysis and friction discovery across ecommerce journeys
• ● Formulated data-driven hypotheses and experimentation roadmap
• ● Analyzed A/B testing performance and communicated impact to stakeholders
• ● Achieved 14% test win-rate, driving measurable uplift in conversion
Webfleet (Bridgestone)
Experimentation & CRO
August 2022 - May 2024 (1 year and 9 months)
• ● Helped establish experimentation culture and optimization practice
• ● Led testing, research, and UX improvements while protecting customer experience integrity
• ● Supported sustainability-driven digital product strategy

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