Description

Senior marketingprofessional gespecialiseerd in positionering, go-to-marketstrategie en merkopbouw. Met ervaring in hospitality, educatie en digitale platforms werk ik nauw samen met product-, commerciële en marketingteams om waardeproposities en GTM-strategieën te vertalen naar meetbare resultaten. Ik ben thuis in complexe, internationale en cross-functionele omgevingen, inclusief gedistribueerde en scale-up settings.

Hoogtepunten:

· Seizoensomzet gegroeid van €1,3M naar €3,9M (3x) bij The Social Hub

· Bijgedragen aan 84% groei in nieuwe studenten bij Kaplan Business School

· GTM-strategie geleid voor een multi-market portfolio across APAC, EMEA & LATAM

· CRM-database opgebouwd van nul naar 30.000+ subscribers met 45% open rate en 20% CTR

Beschikbaar voor freelanceopdrachten op het gebied van merkstrategie, GTM-planning en product marketing. Nederlands-Australisch dual citizen gebaseerd in Den Haag — beschikbaar voor remote en hybride opdrachten.

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Senior marketing professional specialising in positioning, go-to-market strategy and brand building. With experience across hospitality, education and digital platforms, I've worked closely with product, commercial and marketing teams to define value propositions, GTM strategies and campaigns that deliver measurable results. I'm comfortable operating in complex, international and cross-functional environments, including distributed and scale-up settings.

Highlights:

· Drove seasonal revenue from €1.3M to €3.9M (3x) at The Social Hub

· Contributed to 84% growth in student commencements at Kaplan Business School

· Led GTM strategy across APAC, EMEA & LATAM for a multi-market product portfolio

· Built a CRM database from zero to 30,000+ subscribers with a 45% open rate and 20% CTR

Available for freelance projects in brand strategy, GTM planning and product marketing. Dutch–Australian dual citizen based in The Hague — open to remote and hybrid engagements.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Den Haag (up to 10km)

The Social Hub
Growth Marketing Manager
TRAVEL AND TOURISM
May 2022 - May 2025 (3 years)
Amsterdam, NH, Netherlands
Responsible for the commercial performance ofthe hotel portfolio, improving guest communications and overall guestjourney flows. Led integrated growth marketing for a 20-hotel portfolio across Europe, owning commercial strategy across key seasonal moments and alig ning Brand, CRM, Paid, Web and Commercial teams around shared revenue goals.
Go-to-Market (GTM) Strategy Brand Positioning Cross-functional Stakeholder Management CRM & Lifecycle Strategy Campaign Strategy
Kaplan Business School
Product Marketing Manager
EDUCATION AND E-LEARNING
December 2016 - April 2022 (5 years and 4 months)
Sydney NSW, Australia
Owned positioning, value propositions and GTM planning across a multi-market portfolio of online and on-campus programmes. Aligned global brand direction with regional commercial needs across three international markets. Led marketing execution with two direct reports, taking day-to-day decisions independently within a broader strategic framework. Partnered with Sales, Operations, Product and Communications as the central marketing voice across the business.
Product Marketing Go-to-Market (GTM) Strategy Brand Strategy Campaign Management Value Proposition
Event Hospitality & Entertainment | Event Cinemas
Area Marketing Manager
FILM AND AV
May 2012 - November 2016 (4 years and 6 months)
Sydney NSW, Australia
Led integrated campaigns, partnerships and event marketing for Australia's largest cinema chain, driving attendance and loyalty for two flagship locations (Sydney CBD and Bondi Junction). Managed partnerships with major brands and studios (including Universal, Paramount, Pixar and Marvel), translating collaborations into high-impact campaigns and activations.
Partnership Development Email marketing Campaign Management Public relations Brand Activation